Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction (Anglais) Relié – 28 novembre 2007
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When the Beatles sang these words from 'Paperback Writer' (and John Lennon was, indeed, published by Penguin), this aspiration caught the mood of a period in the 1960s when the paperback was both a key vehicle for cultural transmission and an aesthetic object in itself. Lire la première page Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Most of the examples and case studies are from British editions, British publishers, British bookstore operations. Some American readers will wish for more familiar landmarks.
Finally, for a book on book covers, this title is shockingly short of artwork -- just eighteen black-and-white reproductions, all smaller than actual size. Nothing in color. Most are paperback fronts; not a single book is shown front and back. Four chapters are entirely without illustrations. Editor Matthews begins to distinguish between paperback covers and hardcover jackets in her introduction but doesn't finish the thought, certainly doesn't illustrate it, and none of the contributors even acknowledges the difference.
(The book's own cover, featuring alternate versions of Philip K. Dick's Eye in the Sky, is (perhaps emblematically) unconnected with its contents. The back flap admits the "editors were unable to locate and acknowledge the copyright holders of the illustrations on the covers." More problematically, this reader couldn't locate or acknowledge any reason that artwork was selected ... except that it put a popular American author's name on the cover of a book he had nothing to do with and which has nothing to do with him.)