Book Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
JA Majors Book Info
Text provides strategies for reaching today's most important, influential market: the kids who drive family purchase decisions. Features interviews with parents and children on the needs of today's kids, studies that reveal when kids begin purchasing and become lifetime consumers, and a generational look at parenting styles. DLC: Child consumers.
