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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions [Anglais] [Broch�]

Tim Ash (Auteur)

5.0 �toiles sur 5 Voir tous les commentaires (1 commentaire client)

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D�tails sur le produit

Broch�: 384 pages
Editeur�: John Wiley & Sons Ltd (25 janvier 2008)
Langue : Anglais
ISBN-10: 0470174625
ISBN-13: 978-0470174623
Dimensions du produit: 18,9 x 2,2 x 23,2 cm

Moyenne des commentaires client�: 5.0 �toiles sur 5 Voir tous les commentaires (1 commentaire client)

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Couverture | Copyright | Table des mati�res | Extrait | Index

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1 internautes sur 1 ont trouvé ce commentaire utile

5.0 �toiles sur 5 Super bouquin 22 f�vrier 2009

Par martintissier

Format:Broch�

M�me s'il va souvent un peu loin dans l'analyse (il faut savoir �tre pragmatique, pour pouvoir prendre des décisions rapides dans l'analyse), les pages de description du cerveau humain ne sont pas d'une grande utilité, ce livre est une vraie référence !

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Commentaires client les plus utiles sur Amazon.com ^(beta)

Amazon.com: 4.1 �toiles sur 5 68 commentaires

106 internautes sur 111 ont trouvé ce commentaire utile

3.0 �toiles sur 5 A great source yet very uneven book 7 mai 2008

Par Smiling Zee - Publi� sur Amazon.com

Format:Broch�|Achat authentifi� par Amazon

This book may be the best thing since sliced bread for you, or can be practically useless. It has an extensive focus on Joe web surfer's persona, on why and how he behaves on the web. It also explains basic concepts such as A-B split testing, ROI, and gives a few examples from author's consulting background. There's a few mathematical formulas, which I am sure are excellent for marketing folks.

But what completely lacks from this book is THE WHAT and THE HOW. The "Uncovering Problems" section is surprisingly small and has no real value. It is explainable - the later part of the book is nothing but a marketing promo of author's consulting business. This costs author 1 star in my review.

The second star I remove because this book is completely useless for small to medium business. If you are a company with under $20 million in revenue - which is where 99% of websites belong - this book is not going to help you much.

42 internautes sur 47 ont trouvé ce commentaire utile

5.0 �toiles sur 5 One of the most important web marketing and sales books you'll own 3 avril 2008

Par Tom Carpenter - Publi� sur Amazon.com

Format:Broch�

This is a very important book. It helps you understand why the landing page is so impacting on the final actions of your visitors and what a landing page is for that matter. The book provides you with excellent guidance for analyzing your current website and determining how to make it easier for the visitor to use and, more importantly, easier for the user to do what you need them to do.

I loved the section titled, "Why your site is not perfect". It provides excellent information on how to uncover hidden problems in your site that your users are experiencing even though you may not have noticed them. Let's just say that it goes way beyond dead links.

Finally, "the math of tuning" shows you how to make logical decisions for next steps and make sure you're not wasting time fixing things that aren't broken or don't matter. Overall... a great book.

22 internautes sur 25 ont trouvé ce commentaire utile

5.0 �toiles sur 5 Praxis Oriented and Hands-On, No Blah Blah 15 mai 2008

Par Carsten Cumbrowski - Publi� sur Amazon.com

Format:Broch�|Achat authentifi� par Amazon

The book was written by Tim Ash of SiteTuners.com, a web analytics and site optimization service who does landing page optimization among other things for his living.

It is a real-world and practical guide to landing page testing and optimization without any fluff. It is really for the folks who do the testing and the ones who have to sell it to their boss and need to know about the details of the process of landing page testing, what is involved, what are the risks and how it should be approached and why.

It is very useful and complimentary to the "Landing Page Handbook" by MarketingSherpa, the $500 "bible" for folks who do serious landing page optimization for their business.

They also overlap in a few areas. This means that it is also a good buy for people who are not doing enough business that involves using landing pages to justify and recoup the $500 investment in the MarketingSherpa book. It's not exactly an alternative, but it is a start that cost a lot less.

If you are doing serious business with landing pages, I recommend getting both books. The return (increase in conversion = increase in business and profits) you will get out from it will pay for the initial investment quickly and then over and over again for the time to come.

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