Book Description
*This detailed guide examines how the improvement of "conversion rates" (the percentage of visitors who take the desired action on a landing page) can impact online marketing strategies and a company's bottom line
*Thoroughly explains this critical Web marketing tool by illustrating what and when to test and tune, exploring the pros and cons of various testing methodologies, offering step-by-step implementation plans, and walking readers through a Google Website Optimizer tutorial
*The approachable writing style and detailed case studies help empower Web developers, marketers, and executives to make the critical decisions necessary for online marketing success --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
