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Lateral Thinking: Creativity Step by Step [Anglais] [Broché]

Edward De Bono
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Description de l'ouvrage

29 mai 1990

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

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Lateral Thinking: Creativity Step by Step + Six Thinking Hats + Teach Your Child How To Think
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Descriptions du produit

Revue de presse

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson) --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Biographie de l'auteur

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Détails sur le produit

  • Broché: 304 pages
  • Editeur : Harper Perennial; Édition : Reissue (29 mai 1990)
  • Langue : Anglais
  • ISBN-10: 0060903252
  • ISBN-13: 978-0060903251
  • Dimensions du produit: 13,5 x 1,7 x 20,3 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 56.581 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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The need for lateral thinking arises from the way the mind works Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Quatrième de couverture
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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Bon même si c'est un peu démodé 31 août 2013
Format:Format Kindle|Achat vérifié
Grand livre sur la pensée hors des chemins habituels, ce livre vous apporteras beaucoup sur les façons de reflechir 'out of the box', conseillé
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Commentaires client les plus utiles sur (beta) 4.1 étoiles sur 5  43 commentaires
93 internautes sur 113 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Why Why So Stupid? 17 mars 2003
Par Eric J. Lyman - Publié sur
I have read several of Edward de Bono's books in recent years and I enjoy his theories. Which is why I recently dished out a lot of monet for the Why So Stupid book that is supposedly his magnum opus and is available only by direct mail. And after reading it, I will report that most of what is there for a very high price is also in this book and in de Bono's Thinking Course, which can be had for around 4% of that cost -- if that isn't worth a 5-star rating, what is?
The more expensive book does illustrate a more evolved form of de Bono's theories, and they are applied in more situations (including many that are relevant to the world today). But my advice is to by this book or the Thinking Course -- both are excellent primers on de Bono's excellent ideas.
29 internautes sur 33 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Sort of interesting - great primer for an IQ or SAT test! 6 décembre 2007
Par R. Mclain - Publié sur
Well, I have to admit I was a bit disappointed, but maybe that's just from erroneous expectations. I'm an artist & designer, and a graphic designer I admire had this on his list of the most important books he'd read, and that was my motivation to pick it up.

My conclusion is that this is a great book for non-'Creative' types (not to mean that they're not creative, just that they're not in a 'Creative' field such as the arts) such as scientists and engineers, who are looking to round out their thought process, or young adults in jr. high or high school who are exploring the nature of creativity.

It is intriguing to hear someone dissect the creative process in a cold, calculating, scientific sort of way, and de Bono does this job quite well without coming off as too fatuous (a common fate in that endeavor it seems).

Ultimately though, the creative thinking de Bono discusses is a very specific and fairly limited type, namely problem-solving. It's telling that almost all of the examples & figures he gives are geometric puzzle-solving. This would be a great book to read right before you take a IQ or SAT test.
15 internautes sur 16 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Good book, but less in contents 24 novembre 2005
Par Priya - Publié sur
This is one book where the author spends 70 % of the time in telling "why" should you ever consider Lateral Thinking. In between this justifications there are few good ideas.

De Bone has given some interesting ideas that should be looked closely and practised by everyone, like the ones given below.

1. Look at the problem from a different angle (try reversing the problem)

2. Don't stop when one solution is found and keep looking for better ones for some more time

3. Try rearranging and jumping forward in solution seeking process even if the intermediate steps sounds illogical

4. Try to delay judgment so as to let new ideas grow

Place two irrelevant things in the mind for some time and analyze it, this might create an opportunity to look at the problem differently

5. Don't challenge an idea to find if it is right or wrong but look if it can add any insight at a different angle

6. Remove No and replace it with a new word (here he suggests using PO) that would challenge the statement and generate new ideas rather than rejecting an irrelevant one

7. Remove the cliché patterns my removing or looking deep into the labels

Looks more of a teacher's manual rather than a thought provoking book, might be of interest if you are planning to get new idea to teach your kid.
38 internautes sur 47 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 This is one of the greatest book that I've ever read. 16 janvier 1999
Par Mohammad Reza Yaesubi( - Publié sur
This book helped me to know how we can use our thinking in more efficient ways. I have used technics that were introduced in this book and they worked very well, my B.S. thesis in Software engineering was based on this book. I Design a Web based Instructor software that teach the students Lateral thinking technics and Practical Thinkings. I used those technics during Analysis & Design of my Software and I developed those technics in my career. Lateral thinking is wonderful book that when everybody uses its technics, s/he will find great improvements in his/her life and career.
18 internautes sur 21 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 It will not turn you into creative genius, but it can open some doors... 2 décembre 2006
Par Mario Mitas - Publié sur
"With lateral thinking one goes on generating as many approaches

as one can even after one has found a promising one."

[Lateral Thinking]

Human mind is during the school education instructed how to think vertically. Meaning, how to evaluate alternatives, how to pick the right one and how to proceed from premises to conclusions. However, it is only seldomly instructed how to create alternatives, how to generate ideas - and that's were this book is helpful. Kind regards, Mario.
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