Book Description
Hardbound. International Business education and research became institutionalized in leading US business schools in the 1960s. One of the most influential business schools and one of the first to develop a full international business department was Indiana University. In the first two sections of this book, the leadership of Indiana University in the developments in the field of international business is assessed. In subsequent parts of the book, the influence of Indiana University on the major associated fields of research and teaching (finance, marketing, and management) is assessed, and recent research themes in these fields are explored. The book develops several overlapping themes: - the process of internationalization within major Business Schools - the Indiana University experience as a leader in comparison to others - the extent to which I.B.has been effectively "infused" in key functional areas of traditional business education -
