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Leading by Design: The Ikea Story [Anglais] [Relié]

Ingvar Kamprad , Bertil Torekull

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Commentaires client les plus utiles sur (beta) 3.8 étoiles sur 5  6 commentaires
13 internautes sur 15 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A fascinating history of a unique man and his vision 19 septembre 1999
Par Un client - Publié sur
Leading by Design has been well researched and covers not just to good times, but also the major challenges faced by Ingvar Kamprad while building IKEA. The interesting conflicts of satisfaction at a job well done and insecurity about choices and the future is a well developed theme. The conclusion I draw is that this is a unique man and his successful company that could only have started in Sweden with it's own interesting social mix.
18 internautes sur 24 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Progress by Experiment According to Family Principles 2 septembre 2000
Par Donald Mitchell - Publié sur
If you read many of my reviews, you already know that I seldom rate a book this low. I would normally not finish such a book, and not write a review. However, I felt that this book would attract a lot of readers who, like me, wanted to learn more about the lessons of IKEA's success. What I found instead is one of the most poorly constructed case histories of an interesting company that I can imagine.
The book claims to tell the IKEA story, but really focuses on writing a biography of Ingvar Kamprad, the company's founder. As a biography, the strength of the book is in describing the family and physical environment that were early influences on Kamprad. Past about the first 30 pages, the book doesn't add much. The most interesting parts of the biography come late in the book when Kamprad's early associations with a fascist group are detailed in the context of press reports exposed in the late 1990s. These should have been fully developed early in the book, rather than treated as a later discussion of how to handle bad publicity. Most good biographies teach you something that you need to know. When I was done with this one, I didn't feel like I had learned anything. There probably were lessons there to be drawn out, but the author did not succeed in helping me find them. That meant that I knocked the book down one star.
IKEA has been an interesting international success with an unusual formula. The book assumes a great personal knowledge of that formula. Yet there are very few of the IKEA stores in most countries, so many people who will read this book will lack the experience of knowing about what is being described. Originally written for the Swedish market, that lack of handling the perspective of what the store experience is like limits the book's ability to translate its lessons. I rated the book down one more star for insufficient background early in the book on the reasons why the business works and how it works today. These are dropped in occasionally, so many of them are there by the end. You would then have to read the book a second time to really understand the relevance of the points.
Next, the book attempts to describe the company's success. A lot of time is spent on this, but the author seems to lack the perspective to pick out what is important and what is not. Kamprod is a classic experimenter. If something works well, he does a lot more of it. After a while that pattern becomes something he will not vary from. Since he was not a systemmatic experimenter, it meant that many developments were delayed. On the other hand, he always made it a place where people liked to work so he had someplace to stand on for continuity as the experiments continued. Without the necessary perspective, this is a little like reading 30 annual reports. Unless you have lots of management background, you will have trouble seeing what the important management lessons are in this book.
Basically, Kamprod is an advocate of low-priced distribution of low-cost, mass-produced goods based on high quality designs. His personal values are those of family and treating people with hospitality (like an honored guest). Having started his business from the family farm in Sweden with family and neighbors having been the first customers and employees, you can see the influences quite easily. What is unusual is that his business model developed earlier than that of other furniture merchants. It was reasonably complete by 1960. Only in the last ten years have we seen a reasonably similar store experience in the Boston area.
The best part of the book is that it contains lots of first-person stories from Kamprad. As such, this book will be a valuable source for the first person to write a good book about IKEA as a management case history. I hope that book will soon be written. There must be important insights to be gained about how IKEA developed its business model so many years ahead of others, but I could not figure out what those insights were.
In the meantime, unless you have a compulsive interest in learning more about IKEA today, skip this book.
7 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Misunderstood! 20 octobre 2002
Par Un client - Publié sur
Really, this book describes the IKEA way really good. But after reading others people reviews of this book I can understand how hard it is for non-swedes to grasp the real lessons learned in this book. It doesnt make it better that the guy that wrote this book is a quite "boring dude".
The book is well written and researched, all the facts are true and THE MAN HIMSELF Ingvar KAmprad has had a finger with in this book.
AND INGVAR KAMRAD IS IKEA. You cant separate the founder of IKEA from the company itself. Yes, Ingvar has put his soul in to this company and it is this mans thoughts and actions that has made this company to what it is.
At first glanze this book is really boring. But if you give it time, let it melt in and try to see how it was in Sweden for 50 years ago: IF you can put the book in to context you really get a complete and a invaluable picture of THE IKEA WAY.
Without sounding to cooky I just wanna say that this book is right up there with the books about Nordstroms, Jack Welch and etc.
Really, buy this book if you wanna learn lean and mean business the IKEA way. The customers rule....this is the IKEA way...
So you think Jack Welch is better? Just wanna tell you that Ingvar Kamprad made the 50 riches people in the world list!!! THATS SOMETHING!!!
5.0 étoiles sur 5 Ingvar Kamprad, the Steve Jobs of the furniture world! 14 décembre 2010
Par nje - Publié sur
A really interesting (and often humorous) insight into the mind and philosophies of Ingvar Kamprad.
This is not meant to be a sweeping epic, it's purpose is to give you an idea of how and why this great company was started and flourishes to this day.
A good lesson in practical thinking and a rare insight into Ikea's ability to have an open mind when it comes to logistics and packaging.
Unfortunately this book has been out of print for years and second hand copies do tend to go for $100+ for a decent copy.
Hopefully, like me you have a good library nearby that has a copy to borrow.

Incidentally I gave this review the title "Ingvar Kamprad, the Steve Jobs of the furniture world". Steve Jobs and Ingvar have a lot in common as to what drive and motivate them. Style, substance, practicality and ease of use define their products and their customers tend to enjoy the shopping experiences these companies provide. There tends to be loyalty shown to their brands from consumers and this does not come by accident. This book goes a long way in describing this phenomena in detail and gives a reasonably clear explanation as to how this was achieved.

A worthy read.
3 internautes sur 5 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Nice Store, [bad] Story 10 mars 2002
Par kevin horst - Publié sur
Who doesn't like IKEA? Too bad this book isn't as good as the store is. What's wrong? Certainly not the subject of the book, but rather, the writing is repetitive, monotonous, circular, and's contagious!
Pass on THIS book and learn about IKEA and its very interesting challenges, history, strategy, and product line (and its founder) from better authors around the Internet.
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