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Letting Go of the Words: Writing Web Content that Works [Format Kindle]

Janice (Ginny) Redish
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 41,09 De quoi s'agit-il ?
Prix livre imprimé : EUR 41,09
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Descriptions du produit

Revue de presse

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." -e.learning age, Nov 2014

Présentation de l'éditeur

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.



  • New material on content strategy, search engine optimization, and social media
  • Lots of new and updated examples
  • More emphasis on new hardware like tablets, iPads, and iPhones

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 10220 KB
  • Nombre de pages de l'édition imprimée : 368 pages
  • Editeur : Morgan Kaufmann; Édition : 2 (1 septembre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008HOJHDM
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Composition améliorée: Non activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°139.687 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Meilleurs commentaires des clients
Format:Broché|Achat vérifié
« Successful web experiences are conversations. »

Partant du postulat selon lequel ‘Content = Conversation’, Janice Redish vous présente les principes fondamentaux pour structurer votre contenu et rédiger des textes clairs, concis et qui parleront à vos utilisateurs.

Tout au long de l’ouvrage, l’auteure prête une attention particulière au référencement naturel (SEO) et à l’accessibilité de l’information. Elle analyse de nombreux cas concrets et vous fait bénéficier de sa longue expérience en copywriting et tests d’utilisabilité.

Vous vous initierez à la méthode du ‘Bite, snack, meal’ et verrez comment créer du contenu ‘remarkable’ qui répondra aux questions de vos visiteurs, les poussera à l’action et soutiendra vos objectifs business.

Vous apprendrez également à :
- utiliser le design et les images pour renforcer vos propos ;
- poursuivre la conversation en encourageant la découverte de votre offre ;
- faire en sorte que vos visiteurs reviennent sur votre site.

Ensuite, vous parcourrez les bonnes pratiques pour réviser vos textes et rédiger un ‘style guide’ qui garantira la consistance de vos écrits à travers votre site, vos applications et les réseaux sociaux.

Enfin, vous découvrirez comment mesurer l’efficacité de vos écrits grâce aux tests d’utilisabilité. Le mot d’ordre : testez, testez, testez…
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Amazon.com: 4.7 étoiles sur 5  45 commentaires
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 FORGET ABOUT IT!! 6 septembre 2012
Par COSMIC TRAVELER - Publié sur Amazon.com
Format:Broché
Are you waking up at night worrying about strategy and tactics? If you are, then this book is for you! Author Janice (Ginny) Redish has done an outstanding job of writing a second edition of a book on how to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.

Author Redish, begins by showing you how to have good conversations through your web site. In addition, the author delves into why planning your content is critical for apps, web sites, individual web topics, blogs, social media messages, and everything you write. She then discusses how to integrate content and design from the beginning. The author then, shows you how to consider the entire site. She continues by looking at the size of your site; if it is large enough, then you may need pathway pages between the home page and the information people want. In addition, the author tackles four important guidelines: Think information, not document; divide your content thoughtfully; consider how much to put on one web page; and, use PDFs sparingly and only for good reasons.
She then continues to focus on not hogging the conversation within a single web topic. Next, the author reminds you how to combine labels with more information. Then, she shows you how to choose a good heading style: questions, statement, verb phrases, etc. The author continues by looking at how to write the paragraphs, sentences, and words of your web content. In addition, she encourages you to use numbered lists for instructions as much as possible. Next, the author warns that you should not make program or product names links by themselves. She then describes what makes illustrations work well, or not work well. The author continues by showing you how to negotiate successful reviews and edits. Finally, she shows you how to do usability testing of the content.

This most excellent book will help you create great content. Perhaps more importantly, this book shows you how to meet your business goals by satisfying your site visitors' conversations through usability testing.
8 internautes sur 9 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Content is missing from the ebook 3 février 2014
Par L. Mayo - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
If you're using this book for a college class (as I was), be sure to buy the paperwork version. Content (persona scenarios, for example) are missing from the ebook version. I tried the ebook from both Google and Amazon, and the content was visible in Google's online ebook viewer, but it was not visible in the downloadable version, and the same was true for Amazon.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Taking charge of the words 17 janvier 2014
Par Amazon Customer - Publié sur Amazon.com
Format:Broché
A friend of mine who is a well-known author recommended this book to me and Ginny was kind enough to send it. Unfortunately it landed on the mess that is my desk and vanished from site and thought for too long.

Now I’ve rediscovered it and wished I’d never lost it. This book is for everyone who writes, not just for the web. I’m interested in writing presentations, and it works very well for that. Many books I’ve seen give vague instructions on how to engage your readers, but Ginny goes far deeper than that. She encourages you to think of how your audience is taking what they read.

An example is the Mint website, where she’s constantly reminding you of what your audiences think. People have many questions as they navigate the site, and you should be constantly aware to provide answers. Confused readers will eventually leave the website, still with questions. Similarly, presentation audiences will tune out if things aren’t clear.

Early on, Ginny points out the necessity of having personas, or sketches of the typical people who will be reading or hearing what you wrote. For each persona, you should consider how they feel after each of your statements. As your argument progresses, so should their thinking - in ways you can predict.

But it’s not just general writing – Ginny explains in considerable detail what works on a website. All too often, sites assume that people will read large amounts of text and click buttons that say “More Info” with no explanation why. Maybe you can recall when you stopped reading a website because it wasn’t saying what you needed to know.

As you can imagine, this is a very easy book to read. There are lots of illustrations that show both good and bad ways of imparting information. But the writing is so straightforward that you almost don’t need the illustrations.

This book is so important that I recommend it along with the two other books that I’ve relied on over the last few years. One is Bob Bly’s The Copywriter's Handbook, and the other is Steve Stockman’s How to shoot Video that doesn't Suck. Both books, like Ginny’s, give you vital guidance on things you probably didn’t even think were important. Best to get all three books, and keep them where you work. You will definitely get your money’s worth.
8 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Indispensable Resource! 21 septembre 2012
Par Chris F. Willis - Publié sur Amazon.com
Format:Broché
I have been a huge fan of Ginny's Letting Go of the Words since the first edition as a one-stop resource for my eLearning content development team. We even led an internal workshop around the content of the book, as it is jam packed with best practices for writing for online viewers. This new edition builds on the first with updated research and examples, and is even more needed and welcome.

We find many of the new generation workforce woefully unaware of what our firm considers the most basic rules of writing - understanding the needs of the reader, using active voice, creating a hierarchy of useful headings, paring down the amount of content to fit the delivery medium ... This is especially true of new team members who come to us through a technical or graphic design track, but even degreed writers can be missing key foundational online writing skills. This book is an indispensable tool for filling in those gaps, and level-setting the entire team.

Whether you are tasked with writing for web sites, marketing, eLearning, or business portals, you would be hard pressed to find a more complete and useful primer.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 More teachers need to use books like this as class textbooks 11 février 2014
Par Frank G. Van Bokkelen - Publié sur Amazon.com
Format:Broché|Achat vérifié
It's got all the information it says it does, explains it fairly well with tons of examples, and it's the single cheapest class book I've ever gotten.
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