undrgrnd Cliquez ici Baby NEWNEEEW nav-sa-clothing-shoes nav-sa-clothing-shoes Cloud Drive Photos cliquez_ici Rentrée scolaire Cliquez ici Acheter Fire Pack Kindle pour les enfants cliquez_ici Jeux Vidéo Bijoux Marsala Bijoux Montres bijoux Fantaisie
Amazon Premium
Commencez à lire Love-Based Copywriting: How to Write Copy that Attracts,... sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.
Lire gratuitement
avec Kindle Unlimited

Envoyer sur votre Kindle ou un autre appareil


Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

Love-Based Copywriting: How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients (English Edition) [Format Kindle]

Michele PW (Pariza Wacek) , Susan Liddy

Prix Kindle : EUR 2,33 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Kindle Unlimited Lisez ce titre pour 0,00¤ et obtenez un accès illimité à plus de 700 000 titres, dont plus de 20 000 en français. En savoir plus

  • inclut la livraison sans fil gratuite par Amazon Whispernet
  • Longueur : 61 pages (estimation)
  • Langue : Anglais
  • Word Wise: Activé
  • Les membres Prime peuvent emprunter ce livre et le lire sur leurs appareils avec la Bibliothèque de prêt Kindle.
App de lecture Kindle gratuite Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.

Les clients ayant acheté cet article ont également acheté

Cette fonction d'achat continuera à charger les articles. Pour naviguer hors de ce carrousel, veuillez utiliser votre touche de raccourci d'en-tête pour naviguer vers l'en-tête précédente ou suivante.

Descriptions du produit

Présentation de l'éditeur

If you're a conscious, heart-centered entrepreneur, expert, coach, healer, etc. who finds yourself struggling with traditional direct response copywriting and marketing strategies (copywriting is writing promotional materials that inspire people to take action, nothing to do with protecting intellectual property) this book may be exactly what the doctor ordered.

You see, a lot of what is considered traditional copywriting is fear-based -- which is why it can feel hype-y, slime-y, inauthentic and just plain icky. And even though you've been told you "must" use it to attract clients, grow your business and get your work out into the world, you really didn't feel good using it. So it was either a constant struggle for you or you didn't use it at all. (And either way, not only did you lose out because you're not making the impact or money you want to be, but so are all your prospective clients, who aren't getting help for the problems you solve.)

But what if there was another way? You could still harness all the power and leverage of direct response copywriting to grow a profitable, successful business that gets your work out into the world, but do it in a love-based way?

That's what you'll learn in this book.

In Love-Based Copywriting, Michele PW walks you through her love-based copywriting system that she has used over the years to help her clients build successful businesses and get their work out into the world. She includes exercises and even a love-based template to make it easy for you to implement love-based copywriting strategies in your business.

You'll walk away knowing how to market and sell your products and services with love, not fear. And not only will you feel great about it, so will your ideal clients.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 338 KB
  • Nombre de pages de l'édition imprimée : 61 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00M3CF1NO
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°228.100 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
  •  Souhaitez-vous faire modifier les images ?

En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Commentaires en ligne

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.3 étoiles sur 5  28 commentaires
5.0 étoiles sur 5 I am breathing a HUGE SIGH of relief and giving serious thought to adjusting my marketing strategy after reading this book! 3 août 2014
Par Amethyst Wyldfyre - Publié sur Amazon.com
Format:Format Kindle
Michele PW has written an eminently practical and positively engaging CALL TO ACTION to bring more LOVE into the words that we use as entrepreneurs to lay out the journey that we are able to help our clients take from the pain they are in to the place they are dreaming of being.

For years I myself refused to write copy - especially long form sales pages - because the only examples I had were all based in fear, exaggeration, false urgency, guilting and shaming. As a medicine person and heart centered entrepreneur I just couldn't do that - so I chose instead to use speaking as my primary means of attracting and converting clients.

After reading Michele's book (and also having experienced being on the "ideal prospect" end of some of the copy that she's helped her clients to write) - I am breathing a HUGE SIGH of relief and giving serious thought to adjusting my marketing strategy!!

Thanks Michele for shining the bright light of awareness on the Direct Response Copywriting industry and being an Empowered Messenger for creating conscious change to clean up the reputation of your field and to support heart centered entrepreneurs with making the vital connections that will get the solutions they have to offer into the lives of the people who need them the most! Amethyst Wyldfyre, Empress of Empowerment - http://www.theempoweredmessenger.com
1 internautes sur 1 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 the very basics of copy 7 août 2014
Par Harlan Kilstein - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Michelle's book appears to be a long sales letter for her services. If you are looking for the absolute basics of what a sales letter is, you can start here. There are much better starting points.
2.0 étoiles sur 5 Very Disappointing 22 août 2014
Par ArthurW - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I'm sorry but this is book is weak. I suppose that if you are young and just thinking about direct marketing then you will get some basic ideas - decide on your ideal client, use their pain in a positive way, tell the truth, focus on benefits and solutions that are meaningful, etc - but the book states that it is designed to help both beginners and "advanced entrepreneurs" (I consider myself an experienced business person).
I cannot imagine any advanced entrepreneur getting anything from it that hasn't already been covered in much more valuable ways by the copywriting experts such as Dan Kennedy, Frank Kern, etc. She does, rightly, say that copywriting is a sales process (my paraphrase) but writers such as Neil Rackham and Tony Gillen have covered the real meat of the subject - that this author merely references in passing, almost.
Perhaps if this were a 99 cent pamphlet to introduce readers to her other products I'd not be as concerned but to charge $2.99 for it and to have it promoted as something special and new is just not on, I'm afraid.
Sorry but it was a real let-down.
4.0 étoiles sur 5 and overused buzzwords floating around in a sea of mundane crap. Not to mention the overinflated promises 7 août 2014
Par Melanie Kissell - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
If you've been online for longer than a week, you don't need to have an M.B.A. or an eagle eye to zero in all the marketing catchphrases, jargon, and overused buzzwords floating around in a sea of mundane crap. Not to mention the overinflated promises. Just open your email and they're in your face ... daily.

It doesn't take long at all to become numb to the noise and the nonsense.

My biggest takeaway from Michele's "Love-Based Copywriting" surrounds marketing mindset, credibility, and honing your people skills (a.k.a. relationship building). The common thread I picked up on is to re-examine your ideal client's problems and perspectives and to take a softer, gentler approach to sharing your messages with them via your copy. The "hard sell", in my estimation, has never cut the mustard and never will.

I've been following Michele online for years. Her copywriting prowess is stellar (and we've all seen the flip side of the copywriting coin).

Thanks, Michele, for your generous spirit.
5.0 étoiles sur 5 Invaluable Lessons On Effective Copywriting For Conscious Business Owners 16 septembre 2014
Par Lory Rosenberg - Publié sur Amazon.com
Format:Format Kindle
This is a terrific book about copywriting as connecting - and doing so in a way that is real, honest and effective. "Love-Based Copywriting" demystifies some of the jargon - and the writing style - that many associate with the worst iterations of marketing and selling. Instead, Michele focuses on how to choose our ideal clients and make offers for our valuable products and services with love and integrity, using triggers that speak directly to those who want and need them. Michele PW truly is a master of her craft and this book generously shares easy to implement tips for elevating our copy. As a conscious business owner, I've found Michele's book the perfect quick reference to inspire me and serve as a referesher when I'm writing anything - from a new website page to sales copy. No matter how many programs you've taken (or taught) or copywriting books you've read, this book simply and directly provides invaluable lessons on how to move away from fear on the fear-love spectrum and create copy that inspires action.
Ces commentaires ont-ils été utiles ?   Dites-le-nous

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Première publication:
Aller s'identifier

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon

Rechercher des articles similaires par rubrique