Luxury Retail Management
et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus
| |||||||||||||||
Produits fréquemment achetés ensemble
Descriptions du produit
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail.Reaching the luxury customer is no longer the domain of the exclusive salon-the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience* Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale* Covers the management essentials-distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
En savoir plus sur les auteurs
Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.
Dans ce livre
(En savoir plus)
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Quels sont les autres articles que les clients achètent après avoir regardé cet article?
Commentaires en ligne
Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com:
4.0 étoiles sur 5
1 commentaire
4.0 étoiles sur 5
Most up to date book on luxury retailing
17 août 2012
Par Wilson Chan
- Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
This is the most up to date book on luxury retailing which can turn amateurs into pros, and pros into luxury experts. While most readers, including myself, may be tempted to dive straight into the retail operations details, do pay special attention to the authors' sequential approach to this subject matter: brand - supply chain - distribution models, and only then retail operations.
›
Allez sur Amazon.com pour voir le commentaire
4.0 étoiles sur 5
Ce commentaire a-t-il été utile ?
Dites-le-nous
Listmania!
Rechercher des articles similaires par rubrique
Commentaires
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
