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MTV Ruled the World: The Early Years of Music Video (English Edition) [Format Kindle]

Greg Prato

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Descriptions du produit

Présentation de l'éditeur

There have been few times in modern music history that an instant shift in how we listen to — and view — music has occurred. However, the launch of MTV on August 1, 1981, was certainly one such occurrence. Instantly, music fans were now “listening with their eyes” rather than relying solely on their ears. 'MTV Ruled the World: The Early Years of Music Video' is the first book to focus solely on the channel’s important building-block years, specifically from the channel’s launch to when MTV’s original group of VJs left the channel. Comprised of over 70 all-new interviews ("Weird Al" Yankovic, Daryl Hall, John Oates, Joe Elliott, Phil Collen, Rob Halford, Stewart Copeland, Rick Springfield, Jerry Casale, Geddy Lee, Ann Wilson, Chuck D, Alan Hunter, Nina Blackwood, etc.), the book is not only an eye-opening account of the early years of MTV, but also of the music industry, important music developments/events, and the “Big ‘80s” in general.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2260 KB
  • Nombre de pages de l'édition imprimée : 476 pages
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
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  • Word Wise: Non activé
  • Composition améliorée: Activé
  • Classement des meilleures ventes d'Amazon: n°712.494 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 4.3 étoiles sur 5  15 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 A two-star book 5 avril 2012
Par Ernie-D - Publié sur Amazon.com
I bought this at the same time I bought the MTV oral history, which is a much better book. By comparison, "MTV Ruled the World" is a cursory and thin survey of the era.
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I Want My MTV 19 janvier 2012
Par mrbluesman - Publié sur Amazon.com
In some ways, it's hard to remember just how huge MTV was in the early to mid 80s. Today, you can find virtually any song or video with the click of a computer mouse. But, 30 years ago, it wasn't that easy. I turned 16 in 1981 and, in our town, we didn't get MTV on our cable system until 1982. I had spent most of the mid 70s to 1982 listening to FM radio. I can't even estimate how many days and nights I'd listen to the radio, singing along with the better known tunes and grinning from ear to ear when some deep track was played. In my mind, it seems almost like a magical time. The first time I saw MTV, I was hooked. It was the same feeling that I had with radio, heck, even more so. I remember all the hours watching MTV, it seemed to always be on. I, like a lot of people, would wait and wait for a certain video to be played and keep my eyes glued to the TV during the 3 or 4 minutes that song aired. To this day, when I hear certain songs, I think of the images from the video as the song plays (for example, just heard "Don't Answer Me" by Alan Parsons and all I could think of was the cartoon video of that song).

I have wanted, forever, to read an in-depth book about the early days of MTV. Thankfully, Greg Prato wrote this fantastic book. Every single angle of MTV is covered here. From it's start up, to the VJs, to discussions about the making of and look of countless classic videos, to the genesis of the "I Want My MTV" slogan and on and on. No area is left uncovered. MTV's story is told, in this book, through the eyes of the people that were there and made MTV what it was (Nina Blackwood, Alan Hunter, Fee Waybill from the Tubes, Mike Reno from Loverboy, Joe Elliot from Def Leppard - you name a person and they've probably been interviewed for this book). Prato covers the basic stuff (how the studio was actually set up, how the VJ segments were taped and not live) to the more complex (for example, Prato tackles the age old criticism of MTV [that it was racist in the beginning because it played no videos from groups or singers that weren't white] and looks at it from all angles). No point of view is left out, here, and by the end of the book, you're really amazed at all the info that's been put forward in this book.

I really couldn't put this book down. I devoured chapters each day and always looked forward to reading more. More than anything, though, Prato somehow captured the magic of the early MTV days. I found myself feeling incredibly nostalgic as I read through the book. I found myself heading to the internet to watch so many of the videos discussed in the pages of this book. It's not just a trip down Memory Lane, indeed, it felt like I was reliving the early 80s and the genesis of MTV as I read this book.

I am an avid reader and am not always easy to please. This book, though, was one of the best books that I've read in years. I do not have a single criticism of this book. Buy it, read it and, I assure you, you'll find yourself countless times humming Duran Duran's "Rio," doing Bowie's moves from "Let's Dance" and saying, more than once, "I want my MTV."
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Fantastic 30 janvier 2013
Par XERO - Publié sur Amazon.com
Format:Broché|Achat vérifié
After reading Greg Prato's book MTV Ruled the World has giving a lot of insight of the start and final demise of MTV. It was interesting to learn the facts behind the record companies, the artists themselves, the VJs, the video producers, management/producers, and all the creative work in building MTV. Greg describes the rise and fall of MTV (music television) and how it imploded on itself. MTV will never be the same again. Young people will never understand that true concept on which MTV was based on, music. The MTV of the 80's is a lost generation. Despite the fact that those videos were low budget and chessy ... it was none the less the staple of life back in the 80's as compared to the present.
1 internautes sur 1 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Pretty Good 7 avril 2014
Par Kevin Caffrey - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
"I Want My MTV" that came out around 2012 is better and features a wider array of musicians and insiders, but this book is very good as well. Not sure if we need 2 1/2 page commentaries from Oran "Juice" Jones (!), but it's an enjoyable quick read.
5.0 étoiles sur 5 An Amazing and Fascinating Book of How MTV Took Over the Music Industry Almost Overnight 22 mai 2015
Par Judo Man - Publié sur Amazon.com
Format:Broché|Achat vérifié
When MTV Ruled the World: The Early Years of Music Video is an appropriate title because people who are not from the “MTV” generation do not know how MTV did rule the world and dramatically changed both the music industry and culture in general. Greg Prato’s book is an excellent source about the founding and early success of MTV. It is the most comprehensive book I have read on MTV thus far.

MTV can be considered a first example of modern day social media because it promoted artists, songs and albums through cable tv in the same way that the various social media do today. Back in 1981, some 15 years before the internet became part of the American mainstream, cable tv was as cutting edge as there was available in terms of technology.

I recommend Greg Prato’s book to anyone who grew up watching videos in the early days of MTV. Back then I was just an observer of MTV, after reading this book I felt like an MTV insider with inside knowledge. Some much that I saw on MTV in the early/mid 80’s was explained in the book.
MTV was a major revolution in American culture, which later affected world culture. Kudos to Greg Prato for writing such an informative and easy-to-read book. Most of all, the book was fun to read. I recommend this book to anyone from the “MTV generation” as well as anyone who wants to read an accurate history of this cultural phenomenon.
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