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How to Make Millions with Your Ideas: An Entrepreneur's Guide (Anglais) Broché – 1 janvier 1996


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Descriptions du produit

Biographie de l'auteur

Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.


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Détails sur le produit

  • Broché: 272 pages
  • Editeur : Plume (1 janvier 1996)
  • Langue : Anglais
  • ISBN-10: 0452273161
  • ISBN-13: 978-0452273160
  • Dimensions du produit: 13,5 x 1,8 x 20,3 cm
  • Moyenne des commentaires client : 4.8 étoiles sur 5  Voir tous les commentaires (4 commentaires client)
  • Classement des meilleures ventes d'Amazon: 9.988 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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7 internautes sur 7 ont trouvé ce commentaire utile  Par 2bSwing le 20 mars 2010
Format: Broché
Pour un non-initié au marketing, c'est incontournable ! Une vraie collection de trucs et astuces pour communiquer et vendre à partir de vos idées. L'auteur nous fait profiter de ses années d'expérience en la matière, et ses nombreux exemples illustrent brillamment ses sujets. Chaque paragraphe donne envie de passer à l'action, c'est hyper motivant.
A lire, relire, et re-relire à volonté.
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Omar le 13 novembre 2011
Format: Broché
Un livre ancien mais qui apporte toujours des idees et des principes en marketing qu'il faut prendre en consideration.

Je vous recommande de le lire. Malgre que ca manque une partie qui doit parler d'Internet (le livre etait dans les 90')
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Par Jeremie le 30 avril 2013
Format: Broché Achat vérifié
The cover would not even attract my 3 year old brother but we don't judge, right?
Indeed, the content is full of go-get it ideas to implement your product or service with real-life cases.
Of course the author is famous and has money, so it's easier for him, but nothing's impossible.
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1 internautes sur 14 ont trouvé ce commentaire utile  Par BAGRATION COMMENTATEUR DU HALL D'HONNEUR le 9 novembre 2009
Format: Broché
1/ Avoir l'Idée

2/ Faire un livre

3/ trouvez l'Acheteur

4/ Sauter dans le premier vol pour Ascunsion (Paraguay)
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101 internautes sur 109 ont trouvé ce commentaire utile 
Helpful Stuff but Dated 30 octobre 2007
Par James D. Nichol - Publié sur Amazon.com
Format: Broché Achat vérifié
Dan Kennedy wrote this book to be helpful and is genuinly insightful for the reader. "How to Make Millions with Your Ideas" is dated material, but helpful and inspiring. Dan is candid and has a ton of practical knowledge to offer in this book. I can recommend this book because it delivers what is says it will; 8 different approaches to making your ideas work and make money. More recently his books are the longest sales letters ever written, all designed to get you to buy more of the same material from him.

However, be warned he hates the internet and would like to ignore it. He wrote this in 1996 and the web was really forcing these old school guys to deal with it. So if you were looking for help with anything "e" related, like I was, this is not the book for you.

Ironically, the two companies I found relevant to my marketing have been indited or convicted and are now out of business. I thought I would learn more about these companies after reading about them in this book. So I Googled them and found court cases and a bunch of nastiness. Interesting! Again, the book was written in 1996 and I read it in Mid-September 2007, anything can happen. Right?

If you are looking for a book that is truly helpful with "e" marketing or is at least current STAY AWAY from "The Official Get Rich Guide to Information Marketing" I finished it a few days ago and was very disappointed; it kept referencing me to their website for the information I really bought the book for. If you really want to learn how to be a Junk-Mail Jockey or a Spammer skip buying that book and go directly to the Kennedy-Glazer web site and be prepared to spend BIG BUCKS for the real information.
63 internautes sur 69 ont trouvé ce commentaire utile 
An idea generator - not a how-to 5 juin 2001
Par "thirdrock68" - Publié sur Amazon.com
Format: Broché
As someone who doesn't live in the US, I am continually amazed by Americans who complain about lack of opportunity to make money. Nowhere else in the world has the money making opportunities of the US, NOWHERE! And I've lived in many countries and visited a lot more to boot.
This book is really about taking your ideas for products and services and revving them up with excellent ways to market and sell them. It's also chock full of excellent examples of people who have done just that. Real people that is, with REAL obstacles and sometimes almost no money, who got off there derriere and did it.
I found myself thinking lots of ideas for when I get back home. Admittedly I lot of ideas simply don't translate to my home country, but the really great thing about the book is it's attitude. Everywhere in the world, even in communist countries, people go out each day and make and spend money. Getting a slice of that money is what this book is really about.
Where-ever you are in the business world, whether you are an employee looking for something better, or a business owner looking to give your incoming wealth a mega-vitamin booster... GET THIS BOOK!
61 internautes sur 67 ont trouvé ce commentaire utile 
Worth a Million 6 avril 2006
Par John Chancellor - Publié sur Amazon.com
Format: Broché Achat vérifié
This book is very typical Dan Kennedy. That is to say it is based on years of experience and he tells it like it is. He does not give theory but gives specific examples of what works and what does not work.

There are some very basic truth - gems in fact - hidden in the book. You might miss them if you haven't been there and experienced the same situation yourself. One of the very basic truths is, "Wealth is most often linked with exclusive ownership or control." You may make a fortune with someone's idea or product, but you stand a much better chance with your own. Another basic truth is if you can find a product that gives people more time, that is if your product or service saves the customer/client time, then you can make a fortune.

Dan gives great advise - don't concentrate on making money, instead concentrate on delivering a better product or service. You will never get rich competing on price ... so go for quality.

Dan made and is still making a fortune from coaching and direct marketing. He started with little or nothing and learned the hard way, through experience. You would do well to read the book for all the lessons. You will be learning from a master.
21 internautes sur 24 ont trouvé ce commentaire utile 
HUNDREDS OF MILLION DOLLAR IDEAS! 22 mars 2005
Par Dr. Ron - Publié sur Amazon.com
Format: Broché
As a psychologist and writer, I never studied marketing much in my younger days, much to my chagrin ! I was too busy seeing patients, working horrendous hours and writing books and articles. However, the books I wrote never went as far as they could have, because I didn't know about guys like Dan Kennedy, one of the foremost marketing gurus for entrepreneurs in the country, maybe the world.
If you work for a big corporation, they have the money and means to hire a whole slew of marketing experts, but what about the little guy ? The guy with a new idea, or a great book, or any other creative work they want to bring to the world?
Where does the little guy turn, when he can't compete with the big guys with the big bucks ?
You turn to a guy like Dan Kennedy, whose inspirational, creative ideas are a gold mine to the small creator. In fact, you just might become one of the big guys yourself, if you follow Dan's advice.
Dan is a guy who has commanded fortunes from others, and a guy who has been in the trenches. He has helped many build their ideas into million-dollar empires, and he might be able to help you.
Culled from his expensive seminars and speeches, he reveals a vast array of money-making concepts, insight and wit in this marvelous book.
I found it greatly inspirational, and a source of marketing ideas that are no-nonsense, what works and what doesn't.
In bringing my works to the world, Dan has been a tremendous help.
I highly recommend this book.
Dr. Ron Dalrymple/Psychologist/Coach/Author of The Inner Manager/[...]
27 internautes sur 32 ont trouvé ce commentaire utile 
Buyers Beware!!! 19 février 2009
Par V. Abernathy - Publié sur Amazon.com
Format: Broché Achat vérifié
This book is more of a autobiography then anything else. It really doesn't tell you anything you already know of. Its a little bit inspiring but not much else. It basically gives you a run down on already successful business, but not the real meat of what you're looking for.

The cover of the book says; HOW TO.... make Million$ with your ideas. But instead Dan gives you a history lesson on things you already know. The book didn't tell you "HOW TO" do anything. But it dose have plenty of things on what NOT TO DO. The only reason I bought this book is to know "HOW TO" do something like; Making a presentation to the market, or to a company without worrying about them steeling your ideas, something along those lines. I don't even know how this book got so many good reviews, but I know now not to buy anything less then 4 stars.

But above all, my main concern is whats on the front cover that says; "Get a free product marketing evaluation." But what Dan didn't tell you is in the last few pages in the book that says; A certificate to send a brief description of YOUR product, photos, literature, etc., with your questions about this product to see if it sells or not. And underneath your address you put in it says;
NO CONFIDENTIALITY GUARANTEED.

.....!!!!!!!

Hey Dan why not go ahead and ask them for there SS card and credit cards numbers too?
What the title of the book should have said was; How to make ME Million$ with YOUR ideas.
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