As a psychologist and writer, I never studied marketing much in my younger days, much to my chagrin ! I was too busy seeing patients, working horrendous hours and writing books and articles. However, the books I wrote never went as far as they could have, because I didn't know about guys like Dan Kennedy, one of the foremost marketing gurus for entrepreneurs in the country, maybe the world.
If you work for a big corporation, they have the money and means to hire a whole slew of marketing experts, but what about the little guy ? The guy with a new idea, or a great book, or any other creative work they want to bring to the world?
Where does the little guy turn, when he can't compete with the big guys with the big bucks ?
You turn to a guy like Dan Kennedy, whose inspirational, creative ideas are a gold mine to the small creator. In fact, you just might become one of the big guys yourself, if you follow Dan's advice.
Dan is a guy who has commanded fortunes from others, and a guy who has been in the trenches. He has helped many build their ideas into million-dollar empires, and he might be able to help you.
Culled from his expensive seminars and speeches, he reveals a vast array of money-making concepts, insight and wit in this marvelous book.
I found it greatly inspirational, and a source of marketing ideas that are no-nonsense, what works and what doesn't.
In bringing my works to the world, Dan has been a tremendous help.
I highly recommend this book.
Dr. Ron Dalrymple/Psychologist/Coach/Author of The Inner Manager/[...]