Management Challenges for the 21st Century [Anglais] [Broché]

In the 2 first chapters, we are sharing ideas from the Management's assumptions, which are no more valid in the "New Economy" to The New Certainties on which very few organizations and very few executives are working on and are invited to a call for action in front of a period of a profound transition.

In Chapter 3, Peter F. Drucker is describing, the Change leader, which mission will not be to manage change, because it is not possible to manage change, but to be ahead of it. Different recommendations are given, but the more important one is piloting the change to permanently test reality. If making the future is highly risky, it is less risky than not trying to make it in a period of upheavals, such as the one we are living in.

In chapter 4, the author convinces us that IT Information Technology has to move from the T to the I. That means that Technology as such is not the concern of executives when Information is. It is true that executives did not get always, with the Information Technologies Revolution, the Information they need for acting. But Information requires also to move from internal information to external Information, because strategy is mainly based on the last one. Information being the key resource for knowledge workers asks to be organized at individual and group level to anticipate and avoid surprises in front of significant events and to prepare for action.

In chapter 5, after discovering that the main contribution of management in the 20th century was the fifty-fold increase of productivity of the manual-worker in manufacturing, we are presented the challenge for the 21st century as being the increase of knowledge-worker productivity. The move there is from quantity measurement to quality measurement of an agreed defined task of a knowledge-worker, which is part of a growing population in developed countries. Knowledge-workers, owning their means of production, the knowledge between their ears, are becoming assets instead of costs. And if costs need to be controlled and reduced, assets need to be made to grow. This means a change of attitude of management but also of corporation governance who have to find balance between the interests of shareholders and knowledge-workers contributing to the wealth of the organization.

In the final chapter, we are presented the impact of all previous evolutions on the individual knowledge-worker, who will have to manage himself in this new environment. This is a real revolution in mentalities due to two new realities: workers are likely to outlive organizations, and the knowledge worker has mobility the manual-worker did not have. Partnership is becoming an answer to these changes with all the consequences for the individual who has to ask himself: "what should be my contribution" and "where and how can I have results that make a difference", yes a real revolution already there.

Management Challenges for the 21st Century is giving the basics to enter the period of profound transition we know with the arrival of the "New Economy" and will make the difference for the people who read this book. We really have to thank Peter F. Drucker for this important contribution at the age of 90, a masterpiece after more than sixty years devoted to management development.