Présentation de l'éditeur
For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press�??including numerous international examples�??are incorporated into the chapters to reinforce the connection between economic and real business situations.
