From Publishers Weekly
This work by marketing consultant Gale ( The PIMS Principles ) is arguably the most useful marketing study since the formative works of Peter Drucker, Philip Kotler and Michael Porter. The author outlines thought-provoking ideas on "relative quality and value as perceived by customers and . . . how to drive every part of your business from the knowledge those measurements create." Gale adroitly uses case studies and a well-crafted narrative to develop theories about creating power brands ("a name that means satisfaction, quality, and value to the customer"), assessing competing technologies and analyzing customer value. Gale's musings on superior quality driving the bottom line and shareholder value, ISO 9000 regulations, the Baldridge Award and TQM may shape business thinking for years to come.
Copyright 1994 Reed Business Information, Inc.
Copyright 1994 Reed Business Information, Inc.
Idées clés, par Business Digest
Voici un manuel très simple d'utilisation qui vous permettra de mettre en place des outils pour évaluer vos relations avec vos clients. En suivant les modèles proposés par Bradley T. Gale vous pourrez étudier comment vos clients positionnent vos produits et services par rapport à vos produits concurrents.
