Book Description
This fully updated third edition of Market Research assumes no previous knowledge of the subject. Through clear, concise advice and real life case studies starting out in market research is made simple. The book covers all the essential topics and includes: planning, desk research, qualitative and quantitative research, sampling, questionnaire design and data collection and analysis. Also provided are the latest details of market research agencies, codes of practice, quality schemes and includes a useful contact list. This guide is aimed at both practitioners and students and is a comprehensive introduction to the subject. Packed with useful charts and figures, this new edition of MARKET RESEARCH draws on practical tried and tested methods, as well as the author’s extensive experience.
Publisher comments
Paul Hague is a director of B2B International LTD. He regularly contributes to the market research trade press and lectures at seminars on the subject.
