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Marketing for Hospitality and Tourism: Pearson New International Edition (Anglais) Broché – 17 juillet 2013


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Présentation de l'éditeur

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

 

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: HASH(0x9ae7da68) étoiles sur 5 40 commentaires
7 internautes sur 8 ont trouvé ce commentaire utile 
HASH(0x9ea817f8) étoiles sur 5 Riddled with Mistakes 24 septembre 2013
Par Andrew R. Sheffer - Publié sur Amazon.com
Format: Relié Achat vérifié
Words are left out and concepts are switched. Was there no editor? Did the authors not review their work? It seems to be organized well and overall, easy to read, but how can it have integrity if it has material mistakes? (i.e. CH2 pg51 "When capacity exceeds demand, and guests are willing to wait, queues form." If capacity is greater than demand, there is no need for queues. It should state "When demand exceeds capacity..." This is just one example)
3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x9ea81e28) étoiles sur 5 It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized" That fun fact is not mentioned anywher 30 août 2015
Par Kelley - Publié sur Amazon.com
Format: Broché Achat vérifié
Zoom in on the red triangle in the upper left hand corner. It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized"
That fun fact is not mentioned anywhere on this listing. Its completely different than the American version of this same textbook and edition of my classmates. Its void of color and full of mistakes, and the chapters and page numbers are completely different. The table of contents is also completely incorrect and brings you to random places within the book. Complete waste of money, do not buy.
4 internautes sur 5 ont trouvé ce commentaire utile 
HASH(0x9ea81d98) étoiles sur 5 Full of information 24 février 2010
Par sb - Publié sur Amazon.com
Format: Relié Achat vérifié
I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.
1 internautes sur 1 ont trouvé ce commentaire utile 
HASH(0x9ea81e04) étoiles sur 5 Not the same as the American version!! 23 janvier 2016
Par A. Whitford - Publié sur Amazon.com
Format: Broché Achat vérifié
This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, but there are more than a few grammatical errors. I've had to 'interpret' more than a few sentences. It also has the worst index I have ever encountered. There are major concepts in the book that do not appear in the index! But, there's an inch and a half long section for sales. Not different types of sales related topics, just "sales." I'm sorry, but that's not helpful. And they switched chapters 3 and 4 for some reason, so I read the wrong chapter for one of my assignments. I kept wondering when the the concept that I was supposed to write about would be introduced, only to find out after I finished the chapter that I was reading the wrong one. I ended up ahead in the reading, but having to cram another chapter in that week sucked. There's a reason this book was cheap, because it's a cheap knock off of the real book. Don't do it!!
1 internautes sur 1 ont trouvé ce commentaire utile 
HASH(0x9ea7f828) étoiles sur 5 Best Marketing Book I've Read 2 décembre 2012
Par Jaddis - Publié sur Amazon.com
Format: Relié Achat vérifié
I gave this a five-star rating because it's one of the best marketing books I've ever read - and I'm a marketing student in my senior year and have read many, many marketing text books. The authors take all the facets of marketing (product development, pricing, advertising, etc.) and integrate them as one concept: true marketing. Most books say that all the facets are one, then treat them as separate; I felt this book did a much better job of treating them as a whole. The text was generally engaging, although it's still a text book. However, if this wasn't just about the hospitality and tourism industries, I'd recommend it for most marketing classes.

My only complaint is that it's supposedly about the tourism and hospitality industries. However, it's really about the hotel industry, with frequent references to the restaurant industry. Airlines are mentioned occasionally, and cruises and travel agencies definitely take a back seat role. That disappointed me, because I was interested in travel agencies, but the book would still be useful to those in the lesser-mentioned industries.
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