Book Description
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
JA Majors Book Info
Reveals the secrets of effective marketing. Discover how to: create buzz with publicity, research, plan, and budget effectively, set up winning sales promotions, generate sales with action ads, launch effective Web campaigns, and more. Softcover.
