Book Description
Back Cover copy
The good news is that you can do it yourself. Market research is not the exclusive province of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers.
This practical, easy-to-read book has recently been expanded and updated. It will lead you through the process of planning, implementing, and analyzing market research for your company. It answers questions such as:
-When should I do market research? -Where can I find the data I need? -Who are my best survey subjects? -How do I design a market research questionnaire? -Why should I use brainstorming sessions and focus groups in my research? -Where can I rent a mailing list? -When do I need to hire a professional? -How do I analyze the data I find? -How can I use the Internet for research? With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and avoid disastrous ones
