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Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform. Lire la première page
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Marketing ROI
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acquisition
activities
additional
advertising
analysis
assumptions
based
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business
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change
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corporate
cost
customer
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different
discount
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example
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expenses
figure
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information
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investment
key
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margin
market
marketers
marketing
may
measurements
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must
necessary
need
net
new
npv
number
offer
organization
per
percent
performance
period
planning
point
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process
profitability
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profits
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promotion
prospect
rate
requires
results
retention
return
roi
sales
segment
set
should
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strategic
strategies
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threshold
time
total
use
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without
year
