Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Ingram
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of Positioning. "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--Business Week.
