Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People [Anglais] [Broché]

This is a "facts ma'am, nothing but the facts" examination of how Microsoft works, both internally, and in the marketplace. Unlike the raft of gossipy Bill-bios or sardonic and shrill pro- or anti-screeds, this book is focused clearly (if sometimes ploddingly) on one central question: the relationship between business strategies and software development. And, as Microsoft becomes increasingly focused on the Internet, it is essential reading not just for software companies, but for all Internet companies as well. Highly Recommended. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

The authors of this surprisingly candid report interviewed 38 Microsoft employees, including chairman and CEO Bill Gates, other top executives, middle managers and software developers, and they were also given access to internal documents and project data. They provide a detailed look at how the software giant develops new products, competes and strives to improve its operations. Seven key strategies central to Microsoft's approach are identified, among them: continually improve products incrementally, with direct input from customers during the development process; organize small teams of overlapping specialists who formally share tasks; aggressively target emerging mass markets. Microsoft has retained much of its loosely structured, small-team culture, and this study helps to explain how the company is able to do so while designing and manufacturing tremendously complicated products. Although some chapters are targeted to people familiar with personal computer software, this pragmatic handbook provides instructive lessons for firms and managers in many industries. Cusumano teaches management of technology at MIT; Selby teaches information and computer science at UC-Irvine. Author tour.
Copyright 1995 Reed Business Information, Inc. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

With unrestricted access to confidential internal documents and through interviews with key staff members, Cusumano (The Japanese Automobile Industry, LJ 4/1/86) and Selby (Univ. of California-Irvine) provide an inside look at how Microsoft organizes, strategizes, develops products, and improves its organization. The authors' approach differs from that found in previous works (e.g., Gates, LJ 2/1/93, and Hard Drive, LJ 6/1/92), which focused on the firm's history and its noted founder. Instead, they devote a separate chapter to each of the seven operating strategies that have enabled Microsoft to dominate its industry. Managers will find helpful insights and approaches to apply within their own firm. This work effectively complements David Packard's The HP Way (LJ 6/1/95); highly recommended for business collections, managers, and informed readers.?J.P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

...will become a standard reference for the computer industry. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Vous saurez tout, tout, tout sur Microsoft et sur sa réussite incontestée. Deux ans d'enquête grâce à un accès sans restriction aux documents confidentiels de l'entreprise et quarante interviews ont permis aux auteurs d'identifier sept stratégies clés qui démontrent exactement comment Microsoft agit et se bat... Un livre certainement plein d'idées, à condition bien sûr, qu'elles soient transposables. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Now that Bill Gates has been declared the richest man in the world and his company produces the software that drives most of the world's personal computers, fascination and interest in the man and in Microsoft, his company, are at an all-time high. There are already at least three books profiling Gates and Microsoft. Another, I Sing the Body Electronic by Fred Moody , follows the development of Microsoft's new multimedia Explorapedia and focuses on the company's project-team approach to product development. Gates' own much-anticipated, much-delayed (much like several of the company's software releases) The Road Ahead is also now due in the fall. With that in mind, Simon and Schuster and the Free Press have rushed the release of this book by several months. Gates has a penchant for showcasing his company, inviting outsiders to sit in, watch, report on, and even critique and participate in operations. As he did with Moody, Gates allowed Cusumano, who teaches the management of technology at MIT, and Selby, who teaches information and computer science at the University of California^-Irvine, access to Microsoft's headquarters. There they were able to see confidential documents and project data as well as conduct in-depth interviews. The result is the most thorough profile of one of the most important companies today. Most corporate "biographies" seek either to glorify or vilify their subjects. Cusumano and Selby, however, take an instructive, objective, and analytical look at "how Microsoft organizes, competes, develops new products, and tries to learn and improve as an organization." David Rouse --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

George Fisher Chairman, President, and CEO, Eastman Kodak Company Bill Gates is to computer software what George Eastman was to photography. Microsoft Secrets tells us how this dynamic company and its leader organize, compete, and win.

Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success?

Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.

Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.

Drawing on first-hand observation, extensive interviews, and confidential data, the authors reveal the inner workings of Microsoft's tremendously successful product development, marketing, and organizational strategies. 40,000 first printing. National ad/promo. Tour. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Presents an inside report, based on 40 in-depth interviews by the authors who had access to confidential documents & project data. Outlines the 7 complementary strategies that characterize exactly how Microsoft competes & operates. Paper. DLC: Microsoft Corporation.

Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry - and stay there.

Michael A. Cusumano teaches strategy and technology managment at MIT's Sloan School of Management. He lives in Cambridge, Massachusetts.