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Mobile Banking: Financial Services Meet the Electronic Wallet (English Edition)
 
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Édition Kindle avec Audio/Vidéo

Le contenu audio/vidéo est disponible sur les appareils Kindle Fire, Kindle Fire HD, iPad, iPhone et iPod Touch.

Mobile Banking: Financial Services Meet the Electronic Wallet (English Edition) [Format Kindle avec audio/vidéo]

Knowledge@Wharton , Ernst & Young

Prix Kindle : EUR 0,00 inclut la livraison internationale sans fil gratuite par Amazon Whispernet

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Descriptions du produit

Présentation de l'éditeur

Mobile banking has hit a tipping point. After years of promise, new technologies, investment, and infrastructure are finally enabling companies to unlock a new domain of financial services.

Some of the biggest advances are happening in developing countries, where mobile banking is leapfrogging traditional banking to bring services to millions of unbanked customers. In developed countries, mobile banking presents profound disruption to the bank business model, but also offers broad potential as a channel for new—and existing—products and services, most notably through the leveraging of Big Data.

But mobile banking is far more than simply online banking by using mobile phones. Banks are just one group of competitors on the playing field. Telecom companies, Internet and tech firms, retailers and others—from Microsoft, Google and Facebook to nimble upstarts like Square—are battling for the mobile wallet.

Now that mobile banking is becoming a way of life for many consumers, what does it mean for banks? What kinds of strategic challenges and unavoidable decisions does mobile banking pose today?

Mobile Banking: Financial Services Meet the Electronic Wallet offers a detailed look at the mobile-money revolution and explores what banks need to consider to compete effectively and profitably. This enhanced ebook includes text, video interviews and extensive analysis by Wharton faculty, Ernst & Young professionals and experts from the banking and technology industries.


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Commentaires en ligne

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.7 étoiles sur 5  6 commentaires
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Future banking 2 septembre 2013
Par Linda J. Virtudes - Publié sur Amazon.com
Format:Format Kindle avec audio/vidéo|Achat vérifié
The information is true that banks aren't moving quick with technology, however we forget that the banks have to be in compliance 100%. Making changes aren't as easy like people think.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Valuable content, well presented, good videos 8 mai 2013
Par David Wogahn - Publié sur Amazon.com
Format:Format Kindle avec audio/vidéo|Achat vérifié
This is a great example of business self-publishing: valuable content that is nicely presented, done so in a way that is not overly promotional. I'm not in banking nor do I work in the telecom industry so I found the information helpful in understanding the issues and opportunities facing mobile banking. I recently read an article about how the US is so advanced in online commerce and questioning how quickly international markets can catch-up. After reading this it's clear that our legacy infrastructure-land lines, desktop computers, ATMs and entrenched regulatory thinking-could actually hold us back.

The videos work as promised and play fine on my iPad using both Kindle and iBooks. The other reviewer must not have read the disclaimer regarding device support for the video segments. Be sure to read those.

The main reason I took a star off was for technical reasons (Vook issues). When reading with a black background on the Kindle, one section in the back is unreadable. Also, the Kindle version has a master menu, a media list menu, a table of contents and something they call a video list. Too many! This is not an issue with the iBooks edition.

Other than these issues it's a worthwhile read.
4.0 étoiles sur 5 Good book 12 décembre 2013
Par Gustavo Bohorquez G - Publié sur Amazon.com
Format:Format Kindle avec audio/vidéo|Achat vérifié
Good book. It gives a description of how mobile banking will impact the business and the different models that could apply in different economies.
5.0 étoiles sur 5 Very Insightful! 11 décembre 2014
Par KW - Publié sur Amazon.com
Format:Format Kindle avec audio/vidéo|Achat vérifié
Very well written and provides a lot of insightful information.
2 internautes sur 4 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 No Video 7 mai 2013
Par Lise Rubarth - Publié sur Amazon.com
Format:Format Kindle avec audio/vidéo|Achat vérifié
I got an email from Vook (the makers of this ebook) and was quite excited about it, because they said that it was: "a free, video-enhanced ebook, Mobile Banking: Financial Services Meet the Electronic Wallet that represents cutting-edge thinking delivered through cutting-edge technology. The video-enhanced ebook analyzes how the rise in mobile banking affects banks, retailers, telecom companies, and Internet and tech firms. "

I have a Samsung Galaxy S III and was excited to download and check it out. I opened it up, found the spot where the first video should be and got this: "There is video content at this location that is not currently supported for your device. Huh? It's not like I've got an old phone. I keep my software up to date. Have plenty of room on the device.

Be warned. It's just not as advertised. :-\
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