Mobile Marketing For Dummies
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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11 internautes sur 11 ont trouvé ce commentaire utile
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Mobile Marketing "full circle"
18 décembre 2010
Par Kevin P. Buccinna
- Publié sur Amazon.com
Format:Broché|Achat authentifié par Amazon
I have read two other books on this subject, "Mobile Marketing, Finding Your Customers No Matter Where They Are" by Cindy Krum and "The Mobile Marketing Handbook" by Kim Dushinski.
Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "MM for Dummies". "MM for Dummies" is the newer of the three and, for me, it was the book that brought me "full circle" regarding MM. Don't get me wrong, I'm glad I read
the first two but everything about MM started to make sense and I began to "connect the dots" so to speak after reading "MM for Dummies". I highly recommend this book and good luck in your MM endeavors!
Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "MM for Dummies". "MM for Dummies" is the newer of the three and, for me, it was the book that brought me "full circle" regarding MM. Don't get me wrong, I'm glad I read
the first two but everything about MM started to make sense and I began to "connect the dots" so to speak after reading "MM for Dummies". I highly recommend this book and good luck in your MM endeavors!
6 internautes sur 6 ont trouvé ce commentaire utile
5.0 étoiles sur 5
Great Resource for Small Business
1 décembre 2010
Par Edward L. Peterson
- Publié sur Amazon.com
Format:Broché
This is the best resource I have found that addresses the basics of all current elements of Mobile Marketing, including: text messaging, APPs, mobile websites, geotargeting, advertising platforms, and social applications.
This field is in constant motion, but this book is great primer. Start here!
This field is in constant motion, but this book is great primer. Start here!
5 internautes sur 5 ont trouvé ce commentaire utile
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Don't Let the Title Fool You!
24 mars 2011
Par Mary Beth McCabe
- Publié sur Amazon.com
Format:Broché|Achat authentifié par Amazon
Mobile Marketing is a high level book on Mobile Marketing and in this point in time (2011) not written for a dumb audience. You need to read carefully to get the most out of the material, not just skim the summaries. I spoke to the author, Michael Becker, on the phone about his Mobile Marketing Association, and found him to be very helpful and stimulating. I would recommend this book, not the title of it.
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