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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies (Anglais) Broché – 23 avril 2013

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Biographie de l'auteur

Dirk Nicol is the program director for IBM Mobile Strategy and Product Management at IBM. He has spent years helping IBM advance new and
emerging technologies. He has held a variety of roles at IBM, which included semiconductor development, programming, hardware development, marketing,
and strategy.

Dirk has worked extensively with helping to educate and build communities around new technologies. Prior to his current position, Dirk led IBM’s cloud standards program and was a founder of the Cloud Standards Customer Council initiative. Dirk also conceived and led the development of the developerWorks® project–one of the largest worldwide developer communities. Dirk holds a master’s degree in electrical engineering and an MBA degree in management and strategy at the University of North Carolina. He calls North Carolina his home but is often seen presenting about the latest technology trends and strategy around the world. When home, he enjoys time with his wife and three boys jogging along the North Carolina Tobacco Trail.

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Couverture | Copyright | Table des matières | Extrait | Index
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Commentaires client les plus utiles sur (beta) 8 commentaires
6 internautes sur 6 ont trouvé ce commentaire utile 
Must Read For Anyone Thinking About Implementing a Mobile Solution 23 mai 2013
Par M. Mohadjer - Publié sur
Format: Broché
As a member of Risk and Compliance team in my company (financial sector, Fortune 100), we are currently designing our strategy around mobile devices specially BYOD and the issue of how to deal with app installations by employee.
I highly recommend reading this book to anyone who is involved in design and implementing a mobile strategy for their company or just interested in finding out what it takes to go that route. It touches all the main areas that you need to be aware/concerned about including App development, Security, Cloud, ...
As soon as you start reading the book, you can see that author has deep knowledge in his field that comes from the actual experience of working with customers. This book gave me a lot to think about.
3 internautes sur 3 ont trouvé ce commentaire utile 
An absolute must read for those in need of a mobile strategy 11 juin 2013
Par T. Anderson - Publié sur
Format: Broché
I am currently involved in helping nail down mobile application management and native application development plan which is part of a larger mobile strategy, so this book arrived at the perfect time.

There is a lot of hype about how difficult building and deploying native applications can be. That same type of hype drove businesses to spend millions of unjustified dollars during the dot-com boom. Companies were paying outrages amounts of money for simple brochureware web sites. The same thing is happening today with mobile application development.

There are a lot of companies offering to provide prebuilt customizable frameworks, others offering to build a custom solution, and yet others using code generation tools offering you faster time to market. Most if not all of these options lead to vendor lock-in and/or architectural lock in.

Frameworks built without taking into consideration a company's unique architectural needs have a very low degree of modifiability and offer ridged solutions. The solutions usually end up costing much more to maintain and make changes too.

On the other side of the coin, I am not to saying native mobile applications are simple to build. Moving to a mobile client application development environment with a requirement for natural user interfaces using touch is much different than building web sites. The correct architecture is absolutely necessary and it usually needs to take advantage of data assets already in place.

The dot-com boom days produced a ton of garbage created by naive developers that thought software development was an outlet for their undeniable artistic talents that until then had been held captive. They were finally free to create... at least until their companies went bankrupt as a result of their artistic genius.

So what is the point of all that blather? The point is to set the context of our current state of connectivity as a society. The dot-com boom was the result of the internet bringing information to every home with a PC. It created a B2C and B2B world over night. It was unchartered territory, and a lot of people went flying into it with no plan at all.

We are now faced with information being delivered to every person, all the time, and usually in real-time. To blindly just blaze forward without a strategy will most likely land you in the poor house. You must approach the mobile world with a solid plan in place.

This book thoroughly covers all the areas that must be looked at when developing a mobile strategy. I have listed the chapters below included in the book to give you a look at the high level topics covered.

1. Introducing Mobile Enterprise
2. Defining Business Value
3. Mobile Business Challenges
4. The Mobile Framework
5. Mobile Development
6. Mobile Security and Management
7. Mobile Business Transformation
8. Planning a Mobile Project
9. SoCloDaMo (Social + Cloud + Big Data + Mobile)
10. International Considerations
11. Case Studies and Mobile Solutions
12. Moving Forward

Although we already had most of our mobile strategy in place it was nice to be able to double check that we were heading in the right direction. I wish I had this book a year ago, and I am really glad I have it now.

In chapter 4 the author introduces a framework that helps give a view of the entire mobile landscape. It is a visual representation followed by a detail description of each part of the framework. The framework does a great job of setting the context of the elements needed to create a mobile strategy. At a high level it includes Business Results, Mobile Tasks, Functional Patterns, Mobile Transformation, Mobile Development, and Mobile Security and Management.

The book has a ton of advice that will help you avoid going down the wrong path, and points out the things you should be thinking about. For example the book points out that "It can be overwhelming to start to develop a mobile strategy that takes into account business-to-consumer, business-to-enterprise, multiple device platforms, different application types (for example, native, web and HTML5, hybrid, and virtual), as well as bring your own device (BYOD). Developing a mobile strategy starts with answering a few key questions:", and then goes on to provide the list of questions to help you get started.

The book does a really good job of remaining unbiased. It covers the bad and the good of the different choices you need to make, which provides a balanced context for you to apply the recommendations to your own scenarios.

One of my favorite things about this book is the attention it gives to security. They devote a chapter to it in which they cover mobile's unique characteristics that impact security because they are used differently than pcs. The chapter includes enterprise security requirements, mobile security and management consideration, mobile device management and security, mobile network management and security, mobile application management and security, and the adaptive mobile security approach.

Chapter 8 does a great job of outlining a generic mobile plan that you can use to start with. It covers defining mobile team structure and leadership, defining value goals, what will drive value, defining value indicators and value measurements, what does the customer want, defining functional patterns and capabilities, assess gaps using the mobile framework presented in chapter 4, defining an overall roadmap and plans based on a mobile framework using the mobile framework presented in chapter 4, and adjusting approach to improve functional capabilities.

This book is an absolute must read for those looking to enter the mobile world. Even if you already have, this book is a great book to verify you have taken the right steps. It will help bring to light why you are having issues that could be cause by something happening up stream in your process.

I liked this book so much that I have 2 more on the way. One for my CIO and one for the Director of Enterprise Architecture at my company.

Every CEO, CIO, IT Director, Enterprise Architect, Software Architect, Business Analyst, and Developer should read this book from cover to cover.
2 internautes sur 3 ont trouvé ce commentaire utile 
A solid beginning foundation for a Mobile Strategy 30 juin 2013
Par Kelvin D. Meeks - Publié sur
Format: Broché
If you are a bit bewildered by what it means to implement a Mobile Strategy, then this book offers a solid conceptual foundation upon which to establish the beginning of a Mobile Strategy.

The first pleasant surprise on reading this book was the realization that Dirk Nicol (Program Director for IBM Mobile Strategy and Production Management) wrote this with a true intent to educate, and while he could have used this as a platform to promote an IBM-specific agenda - he did not. Instead, he brought his obviously formidable depth of expertise - and lays out a framework for evolving a Mobile Strategy that can be applied to businesses both large and small. No mean feat, that.

Who Should [Really] Read This Book?
- IT Executives pondering a mobile strategy
- IT Managers being tasked to implement a mobile strategy
- IT Business Analysts that need to understand the subtle transformative power of mobile to business processes, and its unique development processes

What this book is not:
- It is not an introduction to the mechanics of implementing mobile applications
- Although it touches on technical concerns, it does not intend to be an introduction to mobile technical specifications

Chapters include:
1 - Introducing Mobile Enterprise
2 - Defining Business Value
3 - Mobile Business Challenges
4 - The Mobile Framework
5 - Mobile Development
6 - Mobile Security and Management
7 - Mobile Business Transformation
8 - Planning a Mobile Project
9 - Social+Cloud+Big Data+Mobile
10 - International Considerations
11 - Case Studies and Mobile Solutions
12 - Moving Forward

Full Disclosure: I was provided a free copy of this book by Pearson Education to review
This is a great book for readers of all skill/knowledge levels! 10 juillet 2014
Par Keith - Publié sur
Format: Broché
Honestly, I am not very tech savvy and I was not familiar with the intricacies of mobile technology and what is required to develop and install a strategy. Dirk does a great job of presenting the information in a way that is easily understood even by those who are not familiar with the details of this subject or the technology behind it.

After reading this book I am able to outline and define the fundamentals of how to develop and assess a high quality mobile strategy. I read this book and the wide breadth of information that it offered allowed me to use it as my sole source for my master’s marketing class presentation on mobile strategies.

Dirk’s writing style allowed me to absorb and retain the foundation for designing, implementing and assessing a mobile strategy for a firm of any size.

For me, the chapters I enjoyed most were:
Ch 4 Mobile Framework
Ch 5 Mobile Development
Ch 8 Planning a Mobile Project
Ch 9 “SoCloDaMo” (Social, Cloud, Big Data and Mobile)

These chapters were brilliant and full of amazing information and insight. The information in these chapters was instrumental in my ability to professionally field all of the questions my classmates and professor had at the end of my presentation.

I would highly recommend this book to all marketing majors, MBA students, current marketing professionals, CMO’s and anyone developing a mobile strategy regardless of the size of the firm. The content is invaluable, Thanks for a great book Dirk!!!
A very good book that makes the complexity of mobile assimilable 5 janvier 2014
Par Salvador Noriega Baille - Publié sur
Format: Format Kindle Achat vérifié
This book gives you a great practical framework to develop and execute a concrete mobile strategy. A little confusing in the beginning, it appears as well thought and structured after reading it completely. Excellent examples from real businesses.
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