Book Description
overcoming complexity in today's high-growth global economy
Mobilizing Minds takes a bold stand: companies need to put the same energy
and focus into designing their organizations as they have devoted to the
design of new products, processes, or entry into new markets.
After years of analysis of the world's highest performing firms, two senior
executives at McKinsey have created a 21st-century strategy that shatters
the 'complexity frontier'. In the most important book to be published from
McKinsey in years, Bryan and Joyce show managers and leaders how to
overcome the burdens of corporate bureaucracy with a new organizational
model that can generate tens of thousands of dollars of profit per employee
by improving how firms mobilize talent, improve worker satisfaction, and
leverage their intangible assets.
Shattering the Dilbert syndrome by empowering managers to engage their
workers, Mobilizing Minds provides nine principles for rethinking the
entire corporation allowing senior executives to unleash a new
collaborative environment that gives managers the power to create new teams
and drive fresh profit to the bottom line.
Publisher comments
Company. Over the past 30 years, he has spoken and written extensively on
strategy, organization, and financial services. Bryan has been a frequent
contributor to the Wall Street Journal editorial page, has had articles
published in numerous periodicals, including the Harvard Business Review
and the McKinsey Quarterly, and has authored or coauthored several other
books.
Claudia I. Joyce is a Principal at McKinsey & Company and a core member of
the Financial Services and Strategy Practices. Her work has been published
on McKinsey's Knowledge Web and in the McKinsey Quarterly. She is a
graduate of the Kellogg School of Management at Northwestern University
(MBA) and of the University of Chicago (B.A. in Economics).
Back Cover copy
If You're Not Mobilizing Minds, You're Not Leveraging Your Organization's
Single Greatest Asset.
