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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty (Anglais) Relié – 23 décembre 2011

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Descriptions du produit

Revue de presse

"But the soul of the book is the 113–year story of feisty Fiat and the larger–than–life Agnelli family. That′s when it′s time to click your seat belt for a yarn that′s rich with affairs, suicides, drugs, family lawsuits, secrecy, hidden assets, offshore accounts, Benito Mussolini, princes and princesses, Jackie Kennedy, palaces and yachts, spectacular weddings, stately funerals and deep family loyalty." ( USA, February 2012)

The story of this flamboyant, well–known family from Turin, replete with love, lawsuits, suicide and sprezzatura – the Italian word for effortless nonchalance – that elevates the book into a must–read. (The National, April 2012)

Présentation de l'éditeur

The fascinating story of a century–old automobile dynasty

Fiat is one of the world′s largest automakers,  but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat s against–all–odds swoop on Chrysler–––masterminded by Sergio Marchionne, the Houdini–like manager who saved Fiat from its own near–collapse in 2005 has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver–haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni′s own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni′s closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit.

  • A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules
  • A an engaging tale for those interested in the stories behind the economic crash, the book contains never–before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed.

A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe′s most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible –– turning around an American automotive icon everyone else had given up for dead.

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Commentaires client les plus utiles sur (beta) 29 commentaires
9 internautes sur 9 ont trouvé ce commentaire utile 
The unforgettable story of two car companies 27 décembre 2011
Par Susan Hekman - Publié sur
Format: Relié Achat vérifié
This is a fascinating book, and a very complex one. On one hand it is the story of two car companies on the brink of failure and how, against all odds, they survived and thrived. But it is also the story of the Agnelli family's vivid cast of characters. Ms. Clark describes the members of the family in compelling terms - you can almost see them in their privileged life and the trials and tribulations that they suffered. Her depiction of some to the key events, weddings, suicides, and family gatherings are so clear that the readers feels present. Further, her description of the economics of the story is clear enough for those of us who are not economists to understand yet conveys the complexities of the situation.
In short, a must read. You will learn a lot and also have a lot of fun. Happy reading!
4 internautes sur 4 ont trouvé ce commentaire utile 
Drama in the auto industry 9 janvier 2012
Par Susan Gillham - Publié sur
Format: Relié Achat vérifié
Mondo Agnelli, the book by Jennifer Clark, reads like a historical fiction/industrial espionage. J Clark, through her indepth presentation of the Agnelli family, draws the reader into the power of the family and its effects on war, politics and the creation of the middle class as it is known in Italy today. Giani Agnelli's playboy life style, the realationship with other great families like the Kennedy's and their own personal tragedies carry the reader through the book. Before long you are reading about complicated international banking as a gripping drama.
Clark brings FIAT and the Agnelli family to the current day. The Chrysler take-over and the intense international meetings give greater weight and clarity to all that has gone on in the past three years in the U.S. auto industy. This book marries politics, history, and international banking with the stories of the rich and famous in one good read. I highly recommend this book.
There are many typos in this book which can be distracting when you read it. My advice is to read over them and hopefully the editors will get it right in the next printing.
3 internautes sur 3 ont trouvé ce commentaire utile 
Soap opera 21 décembre 2012
Par M. P. Henley - Publié sur
Format: Relié Achat vérifié
Having read a half dozen books on the Big Three and a few other books on foreign cars, I was expecting a lot of detail, like Bob Lutz writes in his books, about the vehicles, management style, and regulators or other obstacles in the path of the Fiat/Chrysler event. What I was not expecting was a genealogy soap opera. The writer made reference to the Kennedy family of America and its tragedies in a comparison with the long history of the Agnelli family and Fiat. The single value of the first 13 chapters of the book was learning what the letters F-I-A-T meant. The final two chapters contained the material constituting the reason I bought the book. If you want to read a good car book, don't waste your money and time on this one.
2 internautes sur 2 ont trouvé ce commentaire utile 
A terrific read 3 mai 2012
Par Vincent J. Buonanno Sr - Publié sur
Format: Format Kindle Achat vérifié
Review for Amazon

The Mondo Agnelli book was a terrific read about a company and a family in a fascinating period of Italian history. The interwoven stories of the Miracolo period of the postwar years in Italy and the dominance of Fiat and their products and the iconic meaning of that company's brand and the hundreds of thousands of Italians who emigrated north to work in the factories of Turin. Also about the emergence of Gianni Agnelli and his persona as I think Time Magazine called him the "industrialist as hero." How effective he really was may be another question but the Agnelli control did persevere. It's remarkable how the book weaves together all that history of family and development of Fiat through that dynamic but also troubling story. Then the remarkable Marchione period and the story of his takeover of Chrysler through breathtaking boldness and determination. The combination of Marchione with Gabetti, the Agnelli's old consigliere, handing the mantle on to a figure so dramatically different from Agnelli and so right for the times, salvaging the family's position again with the company. It's terrifically written with all of those scenes brought to life by your familiarity with all of the landscape, the buildings, and the atmosphere of it.
2 internautes sur 2 ont trouvé ce commentaire utile 
A New Perspective on the Chrysler - FIAT Merger 24 décembre 2012
Par John Mccarrier - Publié sur
Format: Relié Achat vérifié
This book is an interesting alternate perspective on the Chrysler-Fiat merger in 2009. Instead of the usual domestic auto industry view it comes at the process from the FIAT side. The author clearly knows the FIAT side while the Chrysler side is easy to sketch for American readers.

The section of book containing the history of FIAT may be of limited interest to American readers but the alternative way of providing a background to the merger would be yet another rehashing of Chryslers problems for the last 20 years. The author emphasizes that all parties to the negotiation wanted it to work. Chrysler management, FIAT management, the UAW, Chrysler bond holders, and the Obama administration were all highly motivated.

In some ways this is the Sergio Marchionne story with the Agnelli family playing backup but it is also the story of one segment of the ongoing transformation world auto industry.
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