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Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media (English Edition)
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Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media (English Edition) [Format Kindle]

Mike Koenigs , Paul Colligan

Prix éditeur - format imprimé : EUR 11,59
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Descriptions du produit

Présentation de l'éditeur

What if there was an easy, affordable way to cut the time and effort you put into your content marketing by half--or more? What if a simple video could reach billions of your potential prospects with a click of a button to grow your audience, visibility, buzz, resulting in increased customers and sales? How would that expand your value, reach, authority and popularity and value of your brand and business?

That's what Multicast Marketing is all about - creating content once and distributing it to as many places, formats, and devices as possible--livecasting, podcasting, bookcasting, mobilecasting, socialcasting, publishing, and promoting your content worldwide with social media, mobile marketing, Google Hangouts, YouTube Live, Kindle books, and more. It's you, your products, services and business in the pockets and screens of billions of potential customers, worldwide, with the click of a button. It's You, Everywhere, Now.

Video sales expert, three-time #1 Bestselling Author, "2009 Marketer of the Year", serial entrepreneur, Hollywood filmmaker, speaker and patented inventor, Mike Koenigs is the CEO, "Chief Disruptasaurus" and Founder of Instant Customer, Traffic Geyser and creator of "Author Expert Marketing Machines", "Make, Market Launch IT" and "The Top Gun Consulting Toolkit". His products and services have simplified and automated marketing for over 30,000 small businesses, authors, experts, speakers, coaches and consultants in over 60 countries. He's produced 10 consecutive multimillion dollar product launches and holds a record of grossing over $3.1mm in sales in a single online livecast.

Mike is a recent (2013) stage 3a cancer survivor, completing major surgery, 4 months of chemotherapy, 33 radiation treatments and is combining integrative, nutritional, alternative, energy therapies, transcendental and zazen meditation on his road to wellness.

His vision and goal is to create 1,000,000 entrepreneurs in his lifetime in both the developed and developing worlds. An active philanthropist, Mike has raised over $1.2mm for the "Just Like My Child" foundation, a non-profit 501c3 organization that provides education, microfinance, microcredit, entrepreneurship, girls education and legal rights in Uganda and Senegal. He lives in San Diego with his wife and son.

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. Paul's many titles include Husband, Father, YouTube Expert, Director of Content Marketing for and CEO of He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Paul believes in building systems and products that work for the user - not vice versa. Paul has played a key role in the launch of dozens of successful Web and Internet products that have produced tens of millions of visitors and dollars in revenue. He's been involved with Podcasting since the beginning and has coached hundreds of students to Podcast success - including many to top ten listings in iTunes.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1904 KB
  • Nombre de pages de l'édition imprimée : 112 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur :, Inc. (6 février 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Classement des meilleures ventes d'Amazon: n°117.699 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

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Commentaires client les plus utiles sur (beta) 4.7 étoiles sur 5  58 commentaires
8 internautes sur 9 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Simple info summed up in the headline and description 7 mars 2014
Par P. Stone - Publié sur
Format:Format Kindle
I am a fan of Paul Colligan, but returned this book for a refund as it didn't offer the specific info I was looking for - it was more of a general overview of the process. For example with the first step - creating a livestream the book didn't offer any practical detailed advice on how to get an audience, simply said "sign up for a live streaming service and record a video, asking questions of your audience... but what audience?

I like the idea behind the book and the authors are great guys, but this book didn't really offer any value beyond the overall concept.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Don't buy this book....UNLESS 9 février 2014
Par R. Hammer - Publié sur
Format:Format Kindle|Achat vérifié
You are completely serious about implementing the cutting edge concepts for marketing. Paul Colligan and Mike Koenigs have done it again. They lead the way providing us advanced digital strategies promote your message to your global tribe. This information is worth tens of thousands of dollars and you are getting it for literally pennies. Thank you Mike and Paul for crushing it again!
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Wow - good book! 7 février 2014
Par Bonnie Rush - Publié sur
Format:Format Kindle|Achat vérifié
First, let me say...I am biased. I have worked with and known Mike and Paul for years. But letting go my bias, podcasting has grown from nearly zero back in 2006 (when Paul wrote the Podcasting Bible) to today (in the hundreds of millions), Paul Colligan and Mike Koenigs have continued to grow and refine their approach to both podcasting and what they term "multicasting." They really do combine the best of video, audio, and social. If you want to become a celeb or be known as the "go to" person in your niche, this book is for you.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Loaded with innovative advice and great case studies 9 février 2014
Par Brian T. Edmondson - Publié sur
Format:Format Kindle|Achat vérifié
I've always found the content put out by both of these authors, Mike Koenigs and Paul Colligan, to be extremely informative and on the cutting edge. Multicast Marketing is no exception and delivers on their reputation.

I especially liked their use of multi-media channels throughout the book to be particularly interesting and thought the case studies did a good job of illustrating the points (as well as providing a road map of how I could implement it as well).

Extremely interesting and informative; gets my highest recommendation.

Brian T. Edmondson
Best-Selling Author of Blogging for Coaches & Consultants Made Easy: How to Get More Traffic, Build Your Platform, and Attract More Clients with a Powerful Business Blog (Marketing Made Easy)
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must buy book for podcasters 8 février 2014
Par Barry S - Publié sur
Format:Format Kindle|Achat vérifié
This book has put me on the fast track to start livecasting, socialcasting a and podcasting. When Paul and Mike speak or in this case write it is highly recommended to pay attention. This books walks you through how you can get your business everywhere and on every device. I learned how to make use of multibillion dollar networks like YouTube and Amazon to grow my business. I highly recommend that you read this book.
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