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Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media (Anglais) Broché – 23 janvier 2014

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Commentaires client les plus utiles sur (beta) 60 commentaires
10 internautes sur 11 ont trouvé ce commentaire utile 
Simple info summed up in the headline and description 7 mars 2014
Par P. Stone - Publié sur
Format: Format Kindle
I am a fan of Paul Colligan, but returned this book for a refund as it didn't offer the specific info I was looking for - it was more of a general overview of the process. For example with the first step - creating a livestream the book didn't offer any practical detailed advice on how to get an audience, simply said "sign up for a live streaming service and record a video, asking questions of your audience... but what audience?

I like the idea behind the book and the authors are great guys, but this book didn't really offer any value beyond the overall concept.
5 internautes sur 5 ont trouvé ce commentaire utile 
Don't buy this book....UNLESS 9 février 2014
Par R. Hammer - Publié sur
Format: Format Kindle Achat vérifié
You are completely serious about implementing the cutting edge concepts for marketing. Paul Colligan and Mike Koenigs have done it again. They lead the way providing us advanced digital strategies promote your message to your global tribe. This information is worth tens of thousands of dollars and you are getting it for literally pennies. Thank you Mike and Paul for crushing it again!
4 internautes sur 4 ont trouvé ce commentaire utile 
Wow - good book! 7 février 2014
Par Bonnie Rush - Publié sur
Format: Format Kindle Achat vérifié
First, let me say...I am biased. I have worked with and known Mike and Paul for years. But letting go my bias, podcasting has grown from nearly zero back in 2006 (when Paul wrote the Podcasting Bible) to today (in the hundreds of millions), Paul Colligan and Mike Koenigs have continued to grow and refine their approach to both podcasting and what they term "multicasting." They really do combine the best of video, audio, and social. If you want to become a celeb or be known as the "go to" person in your niche, this book is for you.
3 internautes sur 3 ont trouvé ce commentaire utile 
Loaded with innovative advice and great case studies 9 février 2014
Par Brian T. Edmondson - Publié sur
Format: Format Kindle Achat vérifié
I've always found the content put out by both of these authors, Mike Koenigs and Paul Colligan, to be extremely informative and on the cutting edge. Multicast Marketing is no exception and delivers on their reputation.

I especially liked their use of multi-media channels throughout the book to be particularly interesting and thought the case studies did a good job of illustrating the points (as well as providing a road map of how I could implement it as well).

Extremely interesting and informative; gets my highest recommendation.

Brian T. Edmondson
Best-Selling Author of Blogging for Coaches & Consultants Made Easy: How to Get More Traffic, Build Your Platform, and Attract More Clients with a Powerful Business Blog (Marketing Made Easy)
3 internautes sur 3 ont trouvé ce commentaire utile 
Must buy book for podcasters 8 février 2014
Par Barry S - Publié sur
Format: Format Kindle Achat vérifié
This book has put me on the fast track to start livecasting, socialcasting a and podcasting. When Paul and Mike speak or in this case write it is highly recommended to pay attention. This books walks you through how you can get your business everywhere and on every device. I learned how to make use of multibillion dollar networks like YouTube and Amazon to grow my business. I highly recommend that you read this book.
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