This book is a very comprehensive guide about many aspects of ecommerce in a retail environment. It should appeal to you wether you are coming from a brick-and-mortar background, but also if you are a digital executive evolving in a multi-channel environment.
I had a question regarding one aspect of the book and tried sending an email to the author. I was more than delighted to receive a personalized answer in a few days that hit precisely my concerns.
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