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The seven cybertrends that he cites suggest not only a change in the way business is done, but a more fundamental change in the way people behave and interact with one another. In the net future, one will see few successful businesses without an online component. The line between the home and office will be fuzzy in the workforce of the future. Business will operate in a global market where prices are competitive and products are driven by consumers. Classrooms and training centers will be without walls, where students and employees can learn "on-demand" according to their schedules and lifestyles. Perhaps the most intriguing chapter of Martin's book is his last in which he discusses the future of education. He certainly has the right idea of where education is going, but the details are somewhat misleading. For example, he quotes the CEO of Real Education (now known as ECollege) Rob Hemlick as saying his company supplies "professors with pre-developed course content and textbooks developed for the online environment". To say that this is the future of online education is not wholly accurate. It is certainly tempting to say that by putting a course online that you have "changed" education, but with accreditation bodies strictly monitoring the development of online programs in higher education, it is likely that we are going to see a shift away from transferring the "bricks and mortar" idea of schooling into the cyber world. Rather, education itself will undergo a fundamental change. This perspective is lacking from his book.
Martin's book is certainly thought provoking and does present an aerial view of the way that technology is changing the way people do business. However, it does not offer in-depth look at any one of these trends. It is food for thought, but the he only begins the conversation on the future of the internet and its impact on technology.
