Netflixed: The Epic Battle for America's Eyeballs et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus


ou
Identifiez-vous pour activer la commande 1-Click.
ou
en essayant gratuitement Amazon Premium pendant 30 jours. Votre inscription aura lieu lors du passage de la commande. En savoir plus.
Amazon Rachète votre article
Recevez un chèque-cadeau de EUR 2,00
Amazon Rachète cet article
Plus de choix
Vous l'avez déjà ? Vendez votre exemplaire ici
Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

 
Commencez à lire Netflixed: The Epic Battle for America's Eyeballs sur votre Kindle en moins d'une minute.

Vous n'avez pas encore de Kindle ? Achetez-le ici ou téléchargez une application de lecture gratuite.

Netflixed: The Epic Battle for America's Eyeballs [Anglais] [Broché]

Gina Keating

Prix : EUR 13,06 Livraison à EUR 0,01 En savoir plus.
  Tous les prix incluent la TVA
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Il ne reste plus que 1 exemplaire(s) en stock (d'autres exemplaires sont en cours d'acheminement).
Expédié et vendu par Amazon. Emballage cadeau disponible.
Voulez-vous le faire livrer le mercredi 24 septembre ? Choisissez la livraison en 1 jour ouvré sur votre bon de commande. En savoir plus.

Formats

Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle EUR 7,99  
Relié EUR 21,93  
Broché EUR 13,06  
Vendez cet article - Prix de rachat jusqu'à EUR 2,00
Vendez Netflixed: The Epic Battle for America's Eyeballs contre un chèque-cadeau d'une valeur pouvant aller jusqu'à EUR 2,00, que vous pourrez ensuite utiliser sur tout le site Amazon.fr. Les valeurs de rachat peuvent varier (voir les critères d'éligibilité des produits). En savoir plus sur notre programme de reprise Amazon Rachète.

Description de l'ouvrage

24 septembre 2013
The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
 
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
 
Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
 
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Offres spéciales et liens associés


Produits fréquemment achetés ensemble

Netflixed: The Epic Battle for America's Eyeballs + The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
Acheter les articles sélectionnés ensemble

Les clients ayant acheté cet article ont également acheté


Descriptions du produit

Revue de presse

“The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America’s mailboxes, living rooms, and mobile devices every day.”
—JIM COOK, CFO of Mozilla; Netflix founding team member
 
“A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies.”
—LORI STREIFLER, executive editor, City News Service Inc.
 
“Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating’s reporting will make you want to sit down and learn more. It’s a tale of corporate intrigue, gigantic success, and enormous failure.”
—ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter
 
Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emo­tion we all felt as we fought Netflix for control of America’s living rooms. I’m often asked by people, ‘What happened at Blockbuster?’ Now I can tell them . . . just read Netflixed.”
—BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online

“…Veteran media journalist Keating’s nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game—Netflix CEO Reed Hastings and Blockbuster’s John Antioco—are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market …An impressive look at the infinite complexities and cutthroat competition driving the deceptively simple business of 21st-century movie delivery.
Kirkus Reviews

“There's a grim reality behind the magical wafting of DVDs to our mailboxes, according to this lively, canny business potboiler…[This] colorful narrative climaxes with Netflix and archrival Blockbuster throttling each other in an old-fashioned price war that Netflix wins by a hair. Keating hypes the allegedly world-shaking technological transformations in how we access digital content, but what's far more interesting and dramatic is her smart portrait of how an ever-changing capitalism stays very much the same.”
Publishers Weekly

“Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video… It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being.”
—DAVID SIEGFRIED, Booklist

Biographie de l'auteur

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
 



Détails sur le produit


En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Dans ce livre (En savoir plus)
Parcourir et rechercher une autre édition de ce livre.
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Rechercher dans ce livre:

Commentaires en ligne 

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.5 étoiles sur 5  42 commentaires
12 internautes sur 12 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 An Incredible Story 15 octobre 2012
Par Zachary H. Bissonnette - Publié sur Amazon.com
Format:Relié
The story behind the rise of Netflix has always intrigued me, mainly because it never should have happened: Netflix was a scrappy start-up with some venture capital money, setting out to take over a market that was controlled by corporate titans with enormous brand recognition and tremendous financial resources.

But somehow Netflix managed to reinvent the way that people watch movies and turn a profit; just how improbable was this? So improbable that, for YEARS, Netflix was one of the most shorted stocks in America and America's most famous and probably best shortseller, Jim Chanos, had assembled a list of reasons--all good reasons, by the way--why Netflix was destined to fail.

But it didn't. Netflixed is the mostly never before told story of Netflix's unflappable belief in its business model and Blockbuster's highly leveraged ineptitude that allowed Netflix to execute and topple a titan. It's an incredible story, succinctly well-told by Gina Keating.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Blockbusted! 31 décembre 2012
Par K. Newcomer - Publié sur Amazon.com
Format:Relié|Achat vérifié
As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).

Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and Netflix. I enjoyed reading about Johnny Antioco from Blockbuster as he so badly wanted to implement certain ideas, but at times was misguided.

Anyone who is a fan of corporate strategy will enjoy this read as Netflix enjoyed having large amounts of cash and low overhead compared to Blockbuster with a serious cash burn and high overhead. In addition Blockbuster had franchisees not on the same page with overall strategy. Netflix also had a personal credo of "great brands had to connect with customers on a personal level". If used wisely and monitored this is where social media helps certain companies.

Good book on how to get after the more established companies and disrupt "business as usual". Anyone starting a business and challenging mature companies and markets needs to read and understand this book. Well written and an interesting read for sure.
2 internautes sur 2 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Interesting subject, poorly executed 18 mai 2014
Par Amazon Customer - Publié sur Amazon.com
Format:Broché
Learning about Netflix and Blockbuster was fascinating, and I enjoyed the story. The book, itself, was poorly written, sometimes disorganized, and often distracting.

Although she does seem to have done her reearch, Ms. Keating's lack of understanding of business fundamentals comes through (and distracts) several times. She also misses opportunities to really dive headlong into questions about Hastings' management style, but generally demures.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Enjoyed reading Netflixed 14 juillet 2013
Par Rodney D. Merrill - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I found this to be a great read as the struggle to satisfy the public's quest for entertainment is constantly evolving. My appreciation for and understanding of Netflix has now been changed in a way that I didn't expect before reading this book.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Entrepreneurial Story 28 février 2013
Par Bill at Torg Stories - Publié sur Amazon.com
Format:Relié
If you liked Walter Isaacson's biography on Steve Jobs, you'll enjoy this. Great stories and lots to think about when it comes to film distribution. I'd read this along with Epstein's Hollywood Economist.
Ces commentaires ont-ils été utiles ?   Dites-le-nous

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Thème:
Première publication:
Aller s'identifier
 

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon
   


Rechercher des articles similaires par rubrique


Commentaires

Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?