Book Description
This market leader covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. The "workbook" contains tools and concepts entrepreneurs need to know prior to and while taking the start-up plunge. A new chapter (5) and 9 new text cases are highlights of the revision.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
From the Publisher
New Chapter 5-The Internet-The Entrepreneurs Dream
9 New Text Cases: Roxanne Quimby, Michael Healey, Wayne Postoak (A new Native American Case), Fax International Japan (B case in IM), Gary and George Mueller, Internet Securities,
Quick Lube Franchise Company, Paul J. Tobin, Boston Communications Group,Inc.
3 New Cases in IM: Burt's Bees, Michael Healey, Fax International Japan
New Pedagogy: Bulleted lists to summarize important material; Mind Bender-critical thinking exercises added to end of chapter material
Perforated paperback format containing worksheets, checklists and questionnaires
Retained Cases: Outdoor Scene, Inc; PC Build, Inc.; Fenchel Lampshade, Inc; Michigan Lighting, Inc; Fax International; Douglas Ranalli and Shae Plimley; Hindman & Company; Bridge Capital Investors; Steve Spinelli and the Jiffy Lube Story; Jiffy Lube International
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.