The Non-Designer's Design Book (Anglais) Broché – 25 janvier 1995
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Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.
Quatrième de couverture
Robin Williams wrote this one "for all the people who now need to design pages, but who have no background or formal training in design." Follow the basic principles clearly explained in this book and your work is guaranteed to look more professional, organized, unified, and interesting. You'll never again look at a page in the same way. Full of practical design exercises and quizzes. Runner-up for Best Introductory Systems How-to Book in the 10th Annual Computer Press Awards.
This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.
Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.
In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.
Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.
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The author explains simple principles that help us see what makes for a good design like proximity, alignment, repetition, and contrast. There are plenty of before-and-after examples to show you exactly what she means. The explanations are also very understandable. Williams does not preach to you, but rather helps you see the different elements which can make the visual more effective.
There are also some quizzes with answers in the back. Included is a short bibliography so the reader can get more information if he or she chooses.
There are some problems with the book. One, it discusses the use of color, but there are no color pictures to illustrate the point. The author knew the illustrations would no be color so asks you to visualize this in your head. It wasn't the most helpful here.
Also, towards the end, she uses some editing/printing jargon that she never explains. If the reader does not have a design background, why mention leading if not explained?
Overall, I find this book to be very helpful. Knowing the elements I should be looking for ensures that my experimenting with flyers is more productive and effective. I would recommend this book to anyone needing to create newsletters, flyers, and the like.
Williams's book should hit the mark for amateurs creating one-page designs such as simple web sites, brochures or business cards. Set aside an hour or two to read it and do the exercises, and your designs should improve immensely. Mine have.
Visual examples of weak design and what can be done to make the design better are on nearly every page, and make the subject matter very clear. The author maintains that most beginning mistakes in design are tied to mistakes in Contrast Repetition, Alignment, or Proximity (C.R.A.P). That sounds about right. If you are going to publish any document (print or electronic) this should be the first book you read before you do.
Writer Robin Williams delivers a powerful design seminar in fun-book disguise. Her tone is light, encouraging, and creative, and her information is killer. I've read many books on this subject, and I learned many things in "The Non-Designer's Design Book" that have never even been approached in other books.
Williams begins with the basics, using examples and redesigns to illustrate design principles that will teach you how to make an effective newsletter, brochure, business card, or advertisement every time. She then moves into more complicated subjects such as typography (no kidding -- I've never read anything about typography in any other book) that will serve to further refine your design projects.
This book is not for the casual reader -- it is guaranteed to revolutionize the way you see, think about, and design any print media. Williams has written a clever, incisive lesson on design, while managing to be entertaining and encouraging. This book should undoubtably be a part of your complete designing education!
Read (it's VERY easy) Robin Williams' "The Non-Designer's Design Book". You'll find short, clear explanations of the major principles of quality layout and presentation, with PLENTY of examples. Also included is a fine introduction to typefaces and font terminology.
Exercises (with answers) help to drive the points home, and the excellent bibliography will lead you to more in-depth study.
As a Design novice (or, as Ms. Willams would label me, a "Visually Illiterate Person") I can't imagine a more gentle, informative, helpful or entertaining introduction to the topic. A MUST-READ for would-be web page artists!