Online Promotions: Winning Strategies and Tactics [Anglais] [Broché]

The only complete guide to creating and managing successful online promotions
Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.

(Wiley Computer Publishing) Shows readers how to create successful and inexpensive online promotion campaigns, including how to partner with another company to create a multibrand promotion. The CD-ROM contains sample promotions, basic templates for creating promotions, and other features. System requirements not listed. Softcover.

At last–a comprehensive how-to guide for creating and managing promotions on the Web

Online Promotions

To beat the competition in today’s crowded marketplace, it’s important to learn about online promotion tools and how they can help you to attract new customers and increase sales. This much-needed hands-on guide provides all the information you’ll need to create, manage, and follow up on promotions in the digital age. Beginning with Promotional Marketing 101, expert marketer Bill Carmody brings you quickly up to speed on the basics, then walks you through the entire process of using the Web to make your promotions work. In a friendly, easily accessible style, he explains the advantages of online promotions over conventional marketing, explores the latest new media technologies, and teaches you how to identify and implement the most appropriate promotion for your business needs.

• Sample promotions
• Basic templates for creating promotions
• A listing of industry contacts and resources

BILL CARMODY has several years of experience devising online promotion strategies for such high-profile clients as 3Com, AOL, Microsoft, Visa, and Xerox. He’s a frequent speaker at industry trade shows and conferences.