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Online Reputation Management For Dummies [Format Kindle]

Lori Randall Stradtman

Prix conseillé : EUR 21,10 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 26,69
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Descriptions du produit

Présentation de l'éditeur

More important than ever--how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

  • Shows you how to create a solid, productive online reputation management system
  • Helps you achieve your brand's goals and be ready to deal with negative chatter or crises
  • Explains how to set up an online reputation management and response team
  • Covers how to identify and incorporate both everyday and crisis SEO keywords
  • Explores reputation creation through listening, messages, images, video, and other media
  • Helps you handle crises with social media, bloggers, and other influencers, and respond immediately

Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Biographie de l'auteur

Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and Master of Internet Technology. Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 4560 KB
  • Nombre de pages de l'édition imprimée : 384 pages
  • Editeur : For Dummies; Édition : 1 (11 septembre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B009DH4QQK
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°353.939 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Commentaires en ligne

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.6 étoiles sur 5  19 commentaires
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Online Reputation is a winner 14 octobre 2012
Par Amazon Customer - Publié sur Amazon.com
Format:Format Kindle
There is so much information in this book about managing your reputation, and how corporations, politicians, and small business can use the tools online to monitor and correct their reputation. We all need to be meticulous and understand that there are people saying stuff about us. Lets manage what is out there about our business. The author covers everything from hiring a virtual assistant to using online tools to see what others are saying about you. This book cover information about websites, Facebook, Twitter, Pinterest and the list goes on and on. I'll have this in my library for a while
6 internautes sur 6 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 It has become a workbook for me. 31 octobre 2012
Par Janice Jessop - Publié sur Amazon.com
I am just starting out with my own brand. I know that social media and online marketing is important but beyond getting my website up and Facebooking to my friends, I've had no idea where to go next. It's highly competitive out there and extremely confusing. I've found it overwhelming to sift through all of the information I have found online.

I had a friend introduce me to Online Reputation Management For Dummies. I knew I qualified for the book. The real question was could it help me? I received my copy a couple of weeks ago and haven't had a chance to read it cover to cover. I have started it and found it so helpful that I have to put it down, before I finish whatever chapter I am on. I am that eager to begin implementing the concepts from the book.

What I didn't expect; it has become a workbook for me. Like a good friend holding my hand saying "ok this is what it is like out there and here is what you can do". The knowledge and concepts are organized and presented in such a way it is easy to understand and follow. I've not finished the book and have reaped tremendous benefits and education. I would definitely recommend this book.
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must have for anyone promoting themeselves with a blog, website, or even just a facebook page! 2 octobre 2012
Par RWells - Publié sur Amazon.com
It is hard to believe this book is just coming out now, when the blogosphere and facebook craze has been in full effect forever now, and businesses are stuck in the mud without some sort of effective internet presence. I have been waiting for this book to come out for a while now. She breaks down how to manage yourself online very clearly, and if you follow these guidelines and tips it is easy to see how they work--I had been doing some things on my facebook page that were hindering my business growth and didn't even realize it-reading this makes it seem obvious. If you have have a blog or webpage, it will show you how to reach a wider audience, and quickly. There is a science to everything, and this is the book for the science of social networking and managing your business and reputation online. This should be standard reading for anyone putting themselves out there online, for anyone in business school...and maybe even anyone with a facebook page.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Online Reputation Management for Dummies ~ a MUST for the wise! 8 novembre 2012
Par James P. Kelly - Publié sur Amazon.com
Format:Format Kindle
Anyone serious about their online identity or online reputation management, take note! Author Lori Randall Stradtman has given you exactly what you need in "Online Reputation Management for Dummies." The more I study this book, the more I'm amazed over how clearly she shows me how to [easily] manage a wide scope of Internet issues I'd always avoided lest I boggle my brain or burn far too many online hours--including guarding against personal and social media identity theft, online crisis management, and laying stake to your brand online...plus resources and tools for monitoring your social influence. I now see my mistake! Buying this book was a savvy investment because ALL my online projects can benefit from learning and practicing the skills it imparts (plus embracing the author's Internet philosophy)! Entrepreneurs, authors, lifestyle coaches...anyone who cares about their online name and presence should definitely consider benefiting from Lori Stradtman's considerable expertise.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 This should be a part of every middle & high school curriculum! 17 octobre 2012
Par Jill H. Shoop - Publié sur Amazon.com
This is a very well-written, easy-to-read presentation of detailed and profound information for anyone who has any presence in the digital world. Before reading this book, I would have told you I was just a casual user of social media and email. Now, I realize that I am my own brand, whether I like it or not, and that it is not only my responsibility to monitor what information may be known/shared/spread about me online, but I have the unique opportunity to apply some savvy to ensure that how I'm represented online matches and agrees with who I am in real life. I also learned valuable tips for how to be proactive to protect my identity and personal information. That said, information shared in this book was clearly well-researched and provides a cautionary tale for the younger generation who, having come of age using this technology, still lacks the maturity to realize the far-reaching impact of their online presence/antics. Wisdom must still be applied to knowledge in order to properly use tools, especially technology! Consider this a "must-have handbook" and get one into the hands of every teenager you know!
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