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Onward: How Starbucks Fought For Its Life without Losing Its Soul [Anglais] [Relié]

Howard Schultz , Joanne Gordon
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
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Description de l'ouvrage

13 avril 2011
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward , he shares the remarkable story of his return and the company′s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day–to–day tension as conflicts arise and lets readers into Schultz′s psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz′s central leadership philosophy: It′s not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day– a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be. "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it′s required." Warren Bennis , Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership "[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz′s] voice is winning and authentic. This is a must–read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." Publishers Weekly

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Produits fréquemment achetés ensemble

Onward: How Starbucks Fought For Its Life without Losing Its Soul + Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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Descriptions du produit

Revue de presse

‘…a compelling story…gripping stuff. ’ (Management Today, May 2011). ‘…the story of how [Howard] stabilised the company and brought it back to its core values.’  (Bookbag.co.uk, May 2011). ‘…a tale of derring–do, traversing the globe and crowded with a cast of exceptional people… the book is testament to [Howard’s] drive and dedication.’  (Financial Times, May 2011). ‘ The book is useful for anyone interested in leadership, management, and building a consumer brand.’ (The Market, May 2011). ‘…an insight into the challenges faced by anyone keen to build a socially conscious business that is also highly profitable.’ (Director.co.uk, June 2011).

Quatrième de couverture

On February 26, 2008, customers at 7,100 Starbucks stores in the US were asked to leave. For the next three hours every barista in every Starbucks was retrained in the art of making the perfect espresso. The act was unprecedented, but proof of just how dire things were becoming at a company that could once do no wrong. For more than three decades, Starbucks had a storied history of being a great place to work, of ethically sourcing and roasting the highest–quality coffee beans, and of crafting beverages for millions of customers who went to Starbucks for coffee and for a sense of community. But by 2008, after years of focusing on rapid expansion, the traits that made Starbucks successful were in jeopardy. Sales started to slide at a distressing rate. The stock price was falling. The company′s very survival was at risk. To address the emerging problems, former chief executive officer Howard Schultz, who had stepped aside almost eight years earlier to become chairman after growing Starbucks from 11 stores to thousands, did something no one expected: He returned as CEO to oversee day–to–day operations. His goal was not just to stabilize the company, but to transform it by refocusing on core values and reigniting the innovation required to thrive in a dramatically shifting marketplace, all while fending off harsh critics and huge competitors. Schultz came back with passion and a plan, and in the course of two years–even in the face of painful revelations about internal troubles and a worsening economy–Starbucks astonishingly returned to sustainable, profitable growth. Onward is the remarkable story of that transformation. Schultz offers readers an extraordinarily intimate look at his daily decision–making process, from closed–door planning sessions in Seattle, to conversations with coffee farmers in Rwanda, to investor presentations in New York during the worst of the economic turmoil. Onward is more than just a business book. Personally inspiring and unexpectedly candid, it brings a dramatic story to life with the emotional power and narrative suspense of a novel. "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it′s required." Warren Bennis , Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership "Howard Schultz′s refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onward is a rare firsthand account of how one of the world′s most iconic brands overcame the challenges that confront us all." Indra Nooyi , Chairman and CEO of PepsiCo "The second toughest thing in business is building a successful enterprise–the toughest is to engineer a turnaround and still maintain the core culture and values of the organization. This is a classic example of how it can be done. Howard has proven it′s not enough to be smart or well intentioned–sustained success will not occur without true passion from the very top!" Jim Sinegal , cofounder and CEO of Costco Starred Review: "[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz′s] voice is winning and authentic. This is a must–read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." Publishers Weekly

Détails sur le produit

  • Relié: 352 pages
  • Editeur : John Wiley & Sons (13 avril 2011)
  • Langue : Anglais
  • ISBN-10: 0470977647
  • ISBN-13: 978-0470977644
  • Dimensions du produit: 14,9 x 22,4 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 13.701 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Commentaires client les plus utiles
0 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great inspirational book 19 décembre 2011
Format:Relié
For business aware people. Interesting inpsirational book of one of the most known brands of the moment.
From a different point of view this books confirms the view of the author of "How starbucks saved my life".
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.9 étoiles sur 5  219 commentaires
35 internautes sur 39 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Recommended for all Business Leaders & Entrepreneurs 18 avril 2011
Par WILLIAM - Publié sur Amazon.com
Format:Relié
I am just about to finish the book...only a few pages left but I had to write a review. I don't write them very often but this book really resonated with me. Unlike a lot of business books written on leadership that are based on theory, ONWARD is a true story of one man's passion to restore his vision for his company. What I really enjoyed was how he didn't glorify himself. Howard was truly authentic in his communication. He had doubts, fears and made mistakes just like we all do. Basically, what I am saying is that you can learn a lot about business from this book but you will learn even more about the mindset and strategies of a true leader and what makes him tick. I am inspired by ONWARD and can't wait to get back to it. My copy is already full of notes, ideas and plans that I have already begun to implement in my company (with noticeable results) I highly recommend ONWARD!
20 internautes sur 23 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 A decaf Latte - as fast as possible - faster! 9 mai 2011
Par Simon Ruddell - Publié sur Amazon.com
Format:Relié
I enjoyed this book, but not as much as Pour Your Heart Into It. Make no mistake, I love Starbucks, both as a customer and as an investor, but this volume lacks the warmth and sheer adventure of the account of the startup of Starbucks.
The most interesting aspect of this account, for me, is that it serves as a perfect illustration of how annoying American upper managament can be. Nothing is ever good enough or fast enough for this man. Everyone has to passionately commit. Everything has to be better than last year, last week, yesterday. Everything has to be done by yesterday!
The newly revamped Starbucks may be wonderful, but it is unsustainable, as is most of the American corporate model. A classic example of this is the author's breathless account of someone coming up with a good idea on a flight back to Seattle and his pride in the fact that he was able to approve the concept and get committment to a date from others on the ground so that by the time they arrived everything was in place. Would it have been such a catastrophe if everyone had taken a day to think it all through? There is a great deal of this kind of thing in this book, and in my experience dealing with American business, such freneticism is all too common.
There is a great deal of pride expressed here in doing more with less - but that cannot go on forever.
55 internautes sur 72 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Another Must Read from HS! 29 mars 2011
Par #saveyourkid - Publié sur Amazon.com
Format:Relié
My fascination with Starbucks began as I savoured the first book 'Pour Your Heart into It' as a business school student and now continues with 'Onward', another highly inspirational read by Howard Schultz; a now humbled CEO with a natural talent for knitting powerful words together to tell an engaging motivational story that takes you through the nail biting journey of a company that went from peak to rock bottom to a slow, painful yet rewarding ride back up the mountain. I wont be surprised if this book finds itself in the business schools curriculum as a learning guide for reinventing oneself during challenging times. Get yourself a copy now!!
12 internautes sur 15 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Art of Reinvention 1 avril 2011
Par Madeline Z. Ruiz - Publié sur Amazon.com
Format:Relié
Author, Jim Collins got it right when he said "Good-to-Great transformations don't happen without level 5 leaders at the helm, they just don't". Howard Schultz demonstrates his level 5 skills, which are a paradoxical combination of personal humility and professional will. Throughout the transformation outlined in this book, Starbucks seemed to methodically and systematically align all the elements required to not only reinvigorate the Starbucks experience, but to also plan on how to make long term changes that would significantly reduce costs and improve customer service making the company a fierce competitor once again. All of this while focusing on finding Starbucks Soul.

It has been fun to watch the company change direction and remember what made the company so great and learn how they have been able to embrace the qualities needed to rebuild their enduring greatness. The recipe seems so simple, but Howard Schultz shows us how difficult it can be to change with the times and embrace challenges such as environmental issues, political divides, and economic uncertainties all adding to the looming recession we were all about to experience. Their savvy strategies to recruit past partners who had the passion and skills to innovate and improve the in-store experience were brilliant! This was the shortest path to the customer and Howard Schultz was smart enough to surround himself with experienced passionate partners who knew how to execute with precision.

I was a former partner at Starbucks and have incredibly fond memories of the people and experiences that I feel so fortunate to have been a part of. Starbucks was and is a great company and Howard Schultz does a great job of sharing his personal journey and sharing what it means to be an entrepreneur. His passion, drive, anger, and love for all that Starbucks has to offer was an exciting read and I am grateful that he had the courage to grab the bull by the horns and take back what makes Starbucks so special. The soul of Starbucks comes to light in this book and it is great to see it shine so brightly once again.
3 internautes sur 3 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 A Fairy Tale 26 octobre 2011
Par D. Hage - Publié sur Amazon.com
Format:Relié|Achat vérifié
I was so disappointed by this book. It's simply a fairy tale -- the story of Starbucks' turnaround with all the negatives removed. It quotes speeches and memos by Schulz ad nauseum, but skips over crucial details such as where the capital came from for Starbucks to expand from hundreds to thousands of stores in a short time. It's repetitious, full of unnecessary detail, and more a marketing piece than a history.

As Schulz described the ideal new Starbucks store, I thought about my local, urban Starbucks -- the floor is dirty, it's incredibly noisy, you can't see the baristas at all behind the giant coffee machines, everyone is so busy it's hard to get their attention, and the places to order and to receive your drink seem backwards.
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