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Commentaires client les plus utiles
1 internaute sur 1 a trouvé ce commentaire utile :
5.0 étoiles sur 5
Colours, colours everywhere!,
Par FrKurt Messick "FrKurt Messick" (Bloomington, IN USA) - Voir tous mes commentaires (TOP 500 COMMENTATEURS)
Ce commentaire fait référence à cette édition : Pantone's Guide to Communicating With Color (Broché)
I have a part-time avocation as a graphic designer, having spent many years as a public relations/communications director. One of the elements that always made my print pieces stand out was the use of colour, and I learned how to use colour from Pantone. This is a good guide for understanding colour and its uses for print and visual media. It discusses how the different colours interact, as well as what mixtures produce different kinds of depths and hues in the colour itself. There is a section that addresses the kinds of emotional responses people give to colours - why, for example, McDonalds had for a time such a predominance of the colour red in their stores, or why certain colours of cars are more or less likely to stand out among the others. Even subtle uses of colour are addressed - why does a teacher grading with a red pen become known as being more critical than the teacher doing the same commentary and correction with a green pen? But not all of these are obvious. For example, black in print and colour media often symbolises power, sophistication, style and elegance (think tuxedos) instead of more traditional 'dark' ideas. The guide states that 'In recent years, attitudes about black have changed more than any other colour with positive associations outweighing the negative.' This book also gives some fascinating insights into the future of colour. Particularly where print media and personal photography is concerned, the use of colour has never been more possible. Illuminated manuscripts of old, which used to be the only full-colour texts, now have the modern full-colour-process productions as competition for grandeur; the typical Sunday comic pages has more colour that the typical production of almost any sort for centuries. The graphic layout of this book is interesting and thoughtfully done, and, as one can expect, done in glorious colour. The layouts are artistically creative, giving literally hundreds of examples of use of colour in different ways. This is a good guide, and a fun book. Aidez d'autres clients à trouver les commentaires les plus utiles
5.0 étoiles sur 5
Psychological Impact of Colors and Color Combinations,
Par
Ce commentaire fait référence à cette édition : Pantone's Guide to Communicating With Color (Broché)
At the beginning of the book, the author offers a brief overview of psychological and emotional impact of individual colors (red, pink, oranga, yellow, brown, blue, green, purple, white and black), and then follows the section with different color combinations. Color combinations are sorted out according to the impact they would have upon the viewer and what mood would they convey (e.g. serene, earthy, mellow, powerful, spiritual, romantic, sensual, elegant, playful, energetic, etc). The author also suggests products and services where particular colors may be best suited or where some colors are best avoided. While the psychological and emotional impact of colors is not exhaustive in this book, it is interesting enough to get you intrigues to further look into it elsewhere. Aidez d'autres clients à trouver les commentaires les plus utiles
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