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Pick Me: Breaking Into Advertising and Staying There [Format Kindle]

Nancy Vonk , Janet Kestin

Prix conseillé : EUR 18,36 De quoi s'agit-il ?
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Descriptions du produit

Présentation de l'éditeur

Advertising is a fantastic industry, but actually getting a job (oreven your foot in the door) can seem next to impossible. Whetheryou're a student or a young professional loaded with questions,this one-of-a-kind guide shows you how to land a job and how tothrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creativedirectors and longtime creative partners. In Pick Me, theseindustry leaders answer your toughest ad career questions,like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creativedirector?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights andexplain how they broke into the business. You'll hear from BobBarrie, Rick Boyko, David Droga, Mark Fenske, Neil French, SallyHogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan,Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. Ifyou're hell-bent on making it, this informative guide will put youon track for a career in one of the most exciting businesses on theplanet.

Book Description

Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising
Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1548 KB
  • Nombre de pages de l'édition imprimée : 240 pages
  • Editeur : Wiley; Édition : 1 (11 mai 2007)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008N9HZBM
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
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Commentaires en ligne

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Commentaires client les plus utiles sur (beta) 4.5 étoiles sur 5  17 commentaires
23 internautes sur 27 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 What a great book. 26 septembre 2005
Par Luke Sullivan - Publié sur
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
7 internautes sur 7 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Lots of good advices but... 7 décembre 2010
Par Marie-Ève - Publié sur
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Has all the answers any junior creative could ask 3 décembre 2009
Par ThisGuy - Publié sur
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
4 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great insights 30 septembre 2009
Par TJG - Publié sur
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
3 internautes sur 4 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Great preview of the ad agency culture. 18 janvier 2007
Par Tanner Everson - Publié sur
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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