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Pink Globalization: Hello Kitty's Trek Across the Pacific (Anglais) Broché – 25 avril 2013

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Pink Globalization In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Full description

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Commentaires client les plus utiles sur (beta) 17 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
but the missionaries of happiness that can only be bought in order to be ... 5 novembre 2014
Par GAP - Publié sur
Format: Broché Achat vérifié
Pink Globalization by Christine Yano explores the omnipresence of Hello Kitty both in Japanese culture as well as in Western countries. Aside from Hello Kitty's associations with Japanese identity, and how this has expanded to include the wider spectrum of Asian identities as well, Yano also interrogates the idea of Hello Kitty as being representative of the "emasculated" state of post-war Japan. This idea, that Japan has become increasingly "trivialized" as a result of cute-culture, also connects with the image of Japan being exported to the Western world. How this image affects Japan, and the rest of Asia, is part of Yano's interest in writing Pink Globalization. The exportation of this image, of this idea of Japan as cute-cool, also plays into the consumerism that is becoming more and more present in the global community. Sanrio is portrayed not only as an exporter of a product, but the missionaries of happiness that can only be bought in order to be experienced.
2 internautes sur 2 ont trouvé ce commentaire utile 
Definitely Recommend! 5 novembre 2014
Par Jill Klancke Cook - Publié sur
Format: Broché
Pink Globalization is a phenomenally written piece of literature that takes the reader into a world seemingly unknown, that which in reality surrounds us on a daily basis; the intersection of "cute", culture, gender, globaliztion and of course the main topic of Hello Kitty. Hello Kitty even in the West is a household name, but there is much more to that name, the character and culture that both created, and is fueled by, Hello Kitty. Yano's exploration of this topic is fascinating in the range of topics covered, everything from gender to marketing, and her analysis of a product that appears to be one-dimensional (if you have no previous knowledge of Hello Kitty); reading of this book would of course prove that theory incorrect. I highly recommend this book as I have never before encountered an academic book that reads like something you might pick up for leisure. Fantastic analysis, academic topics, and interesting dialogue make this book a true page-turner.
1 internautes sur 1 ont trouvé ce commentaire utile 
This is a good book overall and presents many great ideas about not ... 5 novembre 2014
Par Scott - Publié sur
Format: Broché
In this book Pink Globalization: Hello Kitty’s Trek across the Pacific, by Christine R. Yano, goes to examine the formation and the growth of Hello Kitty as a part of the Japanese culture. Yano argues that the international popularity of Hello Kitty is a feature in which is called pink globalization. Pink globalization is the spread of goods and images labeled as cute (kawaii) from Japan to the other parts of the industrial world. This is a concept that connects with the expansion of the Japanese companies, and the spread to the overseas markets, which lead to the enhancement of the distribution of Japanese products. She also analyzes the complexity of the change within the relations and identities surrounding the global reach if Hello Kitty as the cute culture. In this she discusses the responses of both the passionate fans and active critics. She is able to capture this through interviews. This is a good book overall and presents many great ideas about not only the Japanese culture but the culture that we live in today as a world.
1 internautes sur 1 ont trouvé ce commentaire utile 
An Insight to the World Of Hello Kitty 5 novembre 2014
Par Leslie .D. Caamal - Publié sur
Format: Broché
Pink Globalization is a great ethnography that goes beyond explaining the history of Sanrio's character, Hello Kitty, that has captured the attention of millions over the past decade. Christine Yano goes into depth to understand not only the history of the product but also the cultural significance and underground world of Hello Kitty. Many associate Hello Kitty with young girls; however, Yano goes beyond that association and depicts the product's relationship with the gay community, feminist, and the overall Japanese culture. Hello Kitty is more than just a kawaii character but more so a global icon. She maintains a unique form of popularity among the Western and Japanese culture as she continually takes on different forms. Yano explores how various communities identify with Hello Kitty as a result of her "no mouth" unique look. Pink Globalization is a great read not only for all the Hello Kitty lovers of the world but also through an academic perspective.
1 internautes sur 1 ont trouvé ce commentaire utile 
Hello Kitty is both cute and cool! 5 novembre 2014
Par Anne - Publié sur
Format: Broché
Christine Yano has provided an in-depth study of globalization, commercialization and pop culture surrounding the world of Hello Kitty in her book, Pink Globalization: Hello Kitty's Trek across the Pacific. At first glance, Sanrio's Hello Kitty is simply a character that is both adored by young girls and representative of their inherent cuteness and innocence. However, as Yano explains, there are many other factors in play that affect Hello Kitty's multifaceted and sometimes contradictory role in society as a toy, sex symbol, accessory, manifestation of childlike purity, and so much more. The emergence of cute-cool culture in Japan, cultural appropriation, and many other interesting topics are thoroughly explored. From beginning to end, this book provides a wealth of information pertaining to Japanese and United States cultures and Hello Kitty, both as a friend and as a product, that is presented effectively through the lens of both a consumer and an academic.
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