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Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
 
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Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed [Format Kindle]

Ronna Lichtenberg

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Descriptions du produit

Présentation de l'éditeur

Proven techniques to maximize a woman't instinctive strengths and effectiveness in the workplace

Shelves full of business books have told women that the only way to win at work is to be like a guy. The truth is that science shows that the brains of men and women work differently. Here are proven techniques to maximize the intrinsic and instinctive strengths of women for the workplace.

Despite steady advancement, part of the reason for women's continuing struggle for success is a very personal challenge: They feel uncomfortable doing anything that feels like self-promotion.

That's why Ronna Lichtenberg, corporate veteran turned highly sought-after management consultant, built a program for women that works with their unique advantages.

Starting with recent developments in brain sex research and moving through social stereotypes, Lichtenberg takes a fresh look at how women relate to work and shows them how to use their gifts to get what they want. The book includes easy-to-use tools, tips on managing communication styles, and exercises that have been honed in Lichtenberg's many workshops.

Whether giving women pragmatic advice on what to do about that infuriating boss, how to know how much money they should be making (and how to get it), or how to follow up without feeling like a beggar or a stalker, Lichtenberg is real, and really funny at the same time. Her advice ushers in a new world of possibilities for women who are ready for a success that feels right.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 4377 KB
  • Nombre de pages de l'édition imprimée : 256 pages
  • Editeur : Rodale (9 décembre 2004)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B004GUTTIO
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Classement des meilleures ventes d'Amazon: n°397.413 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.4 étoiles sur 5  13 commentaires
11 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Learning to promote, or "pitch", ME Inc. on and off the job 15 avril 2005
Par M. Garcia Otero - Publié sur Amazon.com
Format:Relié
I found this book to be easy-to-read, informative, and interesting.

The author tells you the what, the why, and the how of specific elements of "pitching" and she includes colorful examples to make her point.

She clearly breaks down the process of "pitching" into key elements and describes how to maximize the effectiveness of each element while including the major concerns of the other party.

(If anyone has seen the movie "Working Girl" with Melanie Griffith and Sigourney Weaver, you know how much work Melanie puts into her "pitch" and about the conflict between the "pink" woman, Melanie, and the "blue" woman, Sigourney.

This book describes certain elements of that movie to a T!)

The book hit the nail on the head when it said that as a woman you could jeopardize your chances of success if you are too feminine or too masculine. (This is not immediately obvious in most professions, and I have found that this is quite a fine line to walk in and out of the workplace.) Adjusting your style to suit the comfort level of your audience and being able to attend to the verbal and nonverbal behaviors of your audience are also discussed in this book.

Anyone that has tried not to pitch like a girl, female or male, has learned that what may seem like a simple natural motion into a complicated series of motions of from a specific grip on the ball, flex the wrist, position the arm, rotating the shoulder, twisting at the waist, leaning back, and moving my weight to the front foot for the throw.

What women might think is an innate ability to throw a baseball, or "pitch", is a very specific sequence of motions carefully learned over and made to look effortless through practice and refinement.

Thank goodness that someone could break down the motions of promoting the best of my skills and qualities to another person, for explaining how we are "pitching" all the time in our lives and the importance being able to do it effectively, and for explaining how "blue" people, "pink" people, and people with "stripes" are different.

This book helped me assess my audience more accurately, make adjustments to my "pitch" to increase my effectiveness, and decrease my level of stress while "pitching"!
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A book for both genders. 31 janvier 2005
Par C. S. Clarke - Publié sur Amazon.com
Format:Relié
Pitch Like A Girl is a book for both genders. Although this book is addressed to women, if you are a man, you'll find most of it applies to you, too. Because, as Lichtenberg amply illustrates, there may be fixed tendencies arising from "hard-wiring" in the different male and female brains and hormonal systems, but tendencies are subject to manipulation by socialization, by learning and by choice. So, we all end up with both blue (traditionally male) and pink (traditionally female) characteristics.

Ronna Lichtenberg provides her readers with three exceptional tools to improve communication and transactions across the styles that divide us:

1) She simplifies relevant scientific literature on the roles played by physical, psychological and sociological gender differences and makes it easy to understand and interesting to read.

2) She provides handy set of color-coded categories for how those differences work. That set is very useful for accurately interpreting other people's words, behaviors, expectations and intentions.

3) She gives exact, specific instructions on how to use your new understanding to get ahead in business -- and get what you want elsewhere.

In Pitch Like A Girl, you will learn to how to recognize and value both blue and pink characteristics (and your own particular blend) and use your tendencies for your highest benefit. You'll appreciate that the so-called "gender gap" in communicating is really a "pink" and "blue" gap that occurs within genders as well. So you'll be better able to talk to, negotiate with and make presentations to anyone by identifying his or her overall tendencies. In that, this excellent book adds substantially to the literature on male-style and female-style communication (such as Deborah Tannen's books You Just Don't Understand and That's Not What I Meant).

Of course, the book is about more than communications. The author's expression of the need for assertiveness and self-promotion in what she calls the "Me, Inc." approach is of interest to both "pinks" and "blues". As the saying goes, if I had a nickel for every time I explained the concept to both male and female clients, well...I'd have a whole lot of nickels. Let me just say, if you only get this one concept out of this and apply it, you'll be much more effective as an employee, an entrepreneur, a boss or whatever else you are. It is golden.

For women in particular, though, Lichtenberg addresses in depth issues all women face, pink, blue or evenly-striped. Issues that men are unlikely to face for many physical and cultural reasons. Best of all, she doesn't just help you understand them, she has ideas for exactly what to do about them. Men can just skip on to the generically useful parts.
7 internautes sur 8 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 weLEAD Book Review from the Editor of leadingtoday.org 27 mars 2005
Par Greg L. Thomas - Publié sur Amazon.com
Format:Relié
Pitch Like a Girl is a book that at first glance gives the impression of simply being a primer for females in the modern workplace. As a male reader, my initial reaction was there wouldn't be much in it for me. I was wrong! The author has done an excellent job of revealing the clear and significant differences between men and woman in the workplace. Modern culture perpetuates a silly myth that men and woman are equal in every way... they just have a few parts different in anatomical design. The plain truth as Ronnie Lichtenberg explains is that we are "wired differently". This does not make one sex better or superior than another. We are unique by design and react differently in various situations. Men and woman also approach problems and challenges from different perspectives. This is as it should be, and trying to be something you are not, or conforming to others' expectations only leads to frustration.

Pitch Like a Girl is a refreshing book because the author believes women in the workplace don't have to change who and what they really are to succeed. She believes the real secret to success is to tap "more fully and consciously into the woman you already are". Litchenberg proposes that the key to fulfillment is to bring more of yourself to work, and to receive more back from it. To promote this she encourages the reader to discover their own "pitch". The "pitch" may be different for each individual, but as a powerful tool it will help you to exercise your natural skills of persuasion to influence others toward your point of view. This is accomplished by developing the skill set most women have acquired by nurturing and building personal relationships.

I enjoyed reading Pitch Like a Girl and it reminded me of the many barriers that still exist in the workplace for women. It also highlights the problems created when talented females feel forced to think and react just like their male counterparts. This fine publication is a pleasure to read and many parts are Lichtenberg's own autobiography which helps explain her philosophy and passion. The book is broken down into five chapters and each is seasoned with checklists, sidebars and thought-provoking questions. Pitch Like a Girl also includes some self-analysis testing and even has one appendix for guys to read.

Overcoming cultural expectations can be difficult. But, to be successful and fulfilled at the same time means being who and what you are intended to be on the inside and outside. This book will appeal to both female and male readers because it teaches us to respect each other for our mutual differences. When you understand and appreciate these differences, and view them as genuine strengths, you know that what the French mean when they say, "viva la difference".
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great insights for professional and personal success 19 janvier 2005
Par A satisfied reader - Publié sur Amazon.com
Format:Relié
I picked up a copy of this book after reading a glowing review in USA Today, and am really grateful I read the paper that day. Pitch Like a Woman is filled with smart, funny, practical insights into the best ways to reach your professional goals--and your personal ones as well. Author Ronna Lichtenberg's discussion of the different ways that men's and women's brains are wired and the pragmatic implications of those findings for how we conduct ourselves in the workplace is fascinating, not to mention incredibly useful. So are her specific tips for understanding your true goals, framing a pitch so that the recipient really hears and is receptive to your message and going after what you want in a way that is effective without being off-putting to others or somehow untrue to who you really are. I'd highly recommend this book--for working women, certainly, but there are plenty of wonderful insights here for men as well.
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A slap to the forehead! 3 mars 2005
Par Gini Hamilton - Publié sur Amazon.com
Format:Relié
Ronna Lichtenberg's Pitch Like a Girl reached the top of my reading stack just in time! I was literally in the midst of sending out promotional packets for my new business when I realized I needed to hold the mail until I finished her book. Ronna's practical advice was like a slap to the forehead - of course I should frame it that way, of course that's what potential clients will need to hear! Even my therapist agreed with Ronna's idea of selling my business as Me, Inc. instead of "just" . . . me. This is a great tool for women who struggle to sell themselves. Gini Hamilton, Communications Consultant.
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