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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide [Format Kindle]

Ralph F. Wilson
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

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Descriptions du produit

Revue de presse

"...contains a great deal of sensible advice..." (Marketing, 14 March 2002) "...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

Présentation de l'éditeur

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy
One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more.
Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2916 KB
  • Nombre de pages de l'édition imprimée : 272 pages
  • Editeur : Wiley; Édition : 1 (2 mai 2008)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B0033PRK4I
  • Synthèse vocale : Activée
  • X-Ray :
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°409.060 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles
5.0 étoiles sur 5 Excellent ouvrage 3 janvier 2002
Le professeur Wilson, notamment à l'origine du site décrit en moins de 300 pages les fondamentaux nécessaires à la réussite de son plan marketing.
De la définition de la stratégie e-Business à l'intégration du e-marketing dans le media mix, les différents aspects du e-business sont abordés avec bon sens.
Une référence en la matière.
Avez-vous trouvé ce commentaire utile ?
Commentaires client les plus utiles sur (beta) 4.0 étoiles sur 5  18 commentaires
10 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Planning Your Internet Marketing Strategy 28 novembre 2001
Par Robert Morgan - Publié sur
If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription.
12 internautes sur 13 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Good Starter Book... 25 mars 2005
Par Thom Reece - Publié sur
Ralph Wilson could be fairly called an "international treasure". His web site and writings have guided many internet marketers to success and prosperity. He is widely consider to be one of the true "good guys" on the net. He has earned that respect.

This book, however, is best called a "newbie" book. Good basic information, but not something that is going to excite or benefit the person who is already beyond the basics.

If, however, you are just starting to dip your toes into the wild ride called "internet marketing", then this book will get you off to a good start.
18 internautes sur 21 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 More than just Internet Marketing, it's about Life Marketing 11 décembre 2001
Par Betsy Parker - Publié sur
Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself.

Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.

Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site.

The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database.

What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.

The result is a "must read" for anyone interested in creating a web site that well as anyone who is interested in a good, solid, readable introduction to marketing.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 NeSmith eGroup highly recommends..... 8 novembre 2001
Par S. NeSmith - Publié sur
Dr. Ralph Wilson does a magnificant job of taking volumes of articles, resources, and customer feedback from his own ecommerce operation, and distilling it down to a very enjoyable book. Wilson teaches the reader how to exploit all the resources of the Internet, while never forgetting sound
business practices. And unlike other business books, Planning Your Internet Marketing Strategy is strengthened by Wilson's own online empire which serves as a constant reference tool for the reader, offering numerous examples of a successful ecommerce operation.
6 internautes sur 6 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Nothing new 23 novembre 2006
Par Sunny Reader - Publié sur
For beginners on marketing and advertising info. On the other hand seems like the book is geared toward someone opening up a major site with many products. Not the best book I've read on the topic, not the worst. My only complaint is the author goes overboard mentioning his website in every single chapter many times, plus his religious links. Please spare us.
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