M2 Communications, 19 April 2002
Book Description
Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast!
Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:
- Set goals for your e-business
- Differentiate your company’s products and services
- Position your company in the consumer’s mind
- Master product strategy, placement, promotion, and pricing
- Budget and implement your plan
Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!
