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Playing for Keeps: Michael Jordan and the World He Made (Anglais) Broché – 1 février 2000

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In the fourteen years that Michael Jordan played in the NBA, no one other than a handful of players benefited more from the league's rising affluence and the shift in power from owners to players than David Falk. A relatively junior sports agent in the beginning of the era, Falk was by 1998 not merely the most affluent agent ever to represent basketball players but one of the two or three most influential men in the sport of basketball, a man whose power was said to rival that of David Stern himself. If the legal, economic, and technological changes that took place in the eighties and nineties had been good for players, they were arguably even better for agents. Since he first surfaced as an agent, he had split twice with partners: Early on, even before he was part of Jordan's team, he and Donald Dell split from Frank Craighill and Lee Fentress, and eventually he split off from Dell in what was considered a rather bitter professional divorce. In 1998 he sold his company to a larger firm, one that specialized in producing live entertainment in arenas around the country. The price was an estimated $100 million, and as part of the deal, Falk stayed on to run his part of the company. A press release announcing the sale noted that Falk's old company, FAME (Falk Associates Management Enterprises), "represented an unprecedented 6 first-round draft picks in the NBA, negotiated over $400 million in contracts for its free-agent clients, and negotiated four of the five largest contracts in team sports history."

No one doubted David Falk's ability and intelligence, but if there was one thing that bothered people who cared about the league and the game in the broadest sense, it was whether he had any sense of a larger good, a belief that the greater good and health of the game was still something of an issue. Some felt that there was a danger that the size of some players' contracts exploited the vulnerability of varying franchises and threatened the long-range stability of the league. Falk seemed to enjoy his power as much as his wealth, the ability not to return calls and to make other people, particularly owners, feel vulnerable to him. "Be wary of David, and be particularly careful when he starts telling you how much he respects you," an owner once noted. "That's when you're going to either lose your wallet or your franchise player--it's his way of telling you he's more powerful than you are."

In the summer of 1998, as the league and the players' union prepared for a major battle over contract rules and the owners prepared for a lockout of the players, a number of Falk clients, including Patrick Ewing, Dikembe Mutombo, and Alonzo Mourning, had risen (hardly by chance) to positions of leadership in the union. That did not mean that it was simply Falk against the owners, for there were a number of other agents equally active on the players' side, but the issues, particularly the question of a soft or hard salary cap, seemed more about the contract freedoms enjoyed by the elite of the league than the earning power of most players. Certainly a number of people knowledgeable about the NBA saw the lockout as something of a struggle between Stern and Falk, and certainly when David Falk spoke to reporters that fall, he implied that Michael Jordan might be willing to come back for one more season--if David Stern did not block the way. As the lockout continued, it became increasingly clear that Falk was a critically important figure on the union side and that the issues seemed to affect his handful of elite clients more than they did most of the players. In an unusually scathing column the influential New York Daily News columnist Mike Lupica wrote, "There may be worse phonies in sports than David Falk, but it is hard to come up with one today." Falk was, Lupica wrote, "a Rasputin coming off the bench" in these negotiations, the rare person who could make a writer root for a sports owner.

As for David Stern, in the late summer of 1998, as labor tensions escalated and a lockout became ever more likely, he seemed to some of his friends to be significantly sadder, if not actually melancholy. It was as if he was lamenting the loss of a once-vital human connection to the league's players, what he thought of as a special partnership with them. He grew a beard, which he vowed he would not shave until a new labor agreement was worked out. At the same time, ever a world-class marketer, he opened a giant new NBA store on Fifth Avenue in New York City, filled with almost any kind of clothing and trinket that could carry an NBA logo. Soon to come are NBA restaurants in a large number of cities.

Stern was very much aware that his longtime critics, people who hated the way the game had evolved in recent years--with its Dream Team conquest of lesser mortals at the Olympic competition, its affluent corporate-sponsorship deals, its big television contracts, its fancy new arenas with their luxury boxes and mandatory deafening noise, its growing separation of players from the media--thought he was being hoisted with his own petard. They believed that the league, with Stern as its master image maker had become too marketing-oriented in its struggle for parity with other major sports. Worst of all, in the process of gaining such stunning success, it had inevitably helped create the attitude among altogether too many players that they were beyond traditional norms of accountability, economically and socially outside the reach and control of society, and that the NBA's phenomenal (and unlikely) growth of the eighties and nineties was not some benign technological and societal fluke but nothing less than their just due. As their salaries had grown at such a remarkable rate in the past decade, so had their separation from reality.

Stern sometimes joked privately with friends that he could be arrested for operating under false pretenses in having for so long minimized the warts and maximized the artistry of the players and the game and above all for having tried to diminish the idea that modern athletes were, well . . . greedy. He liked to talk nostalgically about his early days as a league executive, when he worked with an earlier generation of labor leaders and players, men who felt a sense of partnership and shared objectives. Everyone was learning the hard way that a shared partnership was a good deal more difficult in flush times than in hard times. What bothered him now, Stern told some associates, was that players' and agents' memories were so short--almost no one seemed to remember how recently the league could not get itself on prime time for playoff games.

What made Stern's sadness particularly poignant was the fact that he had never been simply the owners' man, as was so often the case in big-time sports. He loved the players and the game itself and was committed to both, and he always had a broad sense of the larger health of the sport, a health that he believed began and ended with the public's respect and emotional investment in the players. In the words of Bob Ryan, "In that critical period when the NBA was just beginning to become successful, and a critical ingredient of it was the labor agreements which the league worked out with the union, I could as easily have envisioned David Stern heading the union and Larry Fleisher [the head of the union] being the commissioner--because there was no real difference in their love of the game, and the vision they both had of what they wanted to happen."

That was certainly no longer true. It all changed under the weight of so much prosperity. Revenue and salaries had gone up in staggering increments in recent years, tearing asunder all kinds of partnerships. When Stern came into the league as a relatively junior executive in 1978, the total of all players' salaries was around $40 million; only twenty years later, Michael Jordan made close to that much himself in one year, his team's payroll was roughly twice as much, and the total for the league was around $1 billion annually. That meant that salaries had gone up roughly 2500% in the twenty-year period. But a new generation of players represented by a new generation of agents had little interest in the hoary stories from what seemed like another century about how far they had all come in so short a time. There was no small amount of irony in the fact that the agent who had pulled off the Kevin Garnett deal, which more than anything else united the owners in bringing on the lockout, was Eric Fleisher, son of the late Larry Fleisher, the first head of the union and an agent in his own right, a man once despised by the owners of his day but now regarded as the very model of decorum and fairness by a new generation of league owners and executives.

The negotiations between league officials and owners on one hand and players on the other moved slowly in the fall of 1998. It was a most unusual labor dispute: on one side a large number of billionaires, on the other, countless millionaires. Tony Kornheiser of The Washington Post said it was a strike between tall millionaires and short millionaires. And Sam Smith of the Chicago Tribune wrote that watching the strike was like watching a collision between two limousines. "One guy gets out of the backseat of one limo complaining that he spilled his glass of Château Lafite Rothschild wine in the collision. And the guy from the other limo gets out mortified that his gold Rolex was scratched." By 1998, the average player's salary was $2.5 million. David Stern himself made $7 million a year, a sticking point for many of the players and agents. And Patrick Ewing, the head of the union, was making $18.5 million this year as part of a handsome four-year contract, a sticking point with owners. The issues seemed less about how much money was being made at the moment than whether salaries would be kept open-ended in the future. Would there be any ceiling on a team's ability to sign its best players? Could some formula be engineered that justly rewarded very valuable players after a certain period of service and yet did not threaten the very stability and balance of the league? Did the issues at stake affect 80 percent of the players or just a small handful of elite players who might be worthy of giant salaries?

The truth was that with the salaries so large and getting larger, the players were inevitably the losers in a showdown like this. They had lost something crucial from their earlier public struggles with the owners: public support. Few young American sports enthusiasts, after all, had ever rooted for the owners or idolized them, and few American youths had grown up in their teens hoping one day to own a sports franchise. The owners had no popularity to lose. The players did. Out of touch with the world around them, strangers even to the better sportswriters who now covered them, encouraged by agents who had both a vested interest in their success and a fear of being candid with them, players rarely enjoyed the kind of dispensation granted a superstar like Michael Jordan. Theirs was hardly a popular cause even among those normally accustomed to taking labor's side in salary disputes.

Revue de presse

"The best Jordan book so far."
--Washington Post

"A remarkable book . . . a must-read for basketball fans, admirers of Jordan, and anyone who seeks to understand sports in America today."
--Bill Bradley

"The single greatest sports book I've ever read."
--Dan Le Batard, ESPN Radio

"What David Halberstam delivers--and what the reader has come to expect from Halberstam--is insight, balance, analysis."
--New York Times

"A wonderful book, written by a remarkable journalist."
--Seattle Times

"Halberstam writes the story of Jordan in layers through unforgettable tales of his brilliant career . . . An insider's view of basketball, structured like a sports reporter's private journal."
--Dallas Morning News

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Première phrase
IN THE FALL OF 1997, Michael Jeffrey Jordan, once of Wilmington, North Carolina, and now of Chicago, Illinois, arrived in Paris, France, with his team, the Chicago Bulls, to play a preseason tournament run by McDonald', one of his principal corporate sponsors, as well as a very important corporate sponsor of the National Basketball Association. Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Quatrième de couverture
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Amazon.com: 93 commentaires
25 internautes sur 25 ont trouvé ce commentaire utile 
Excellent "rah rah free" look at an amazing athlete and man 15 novembre 1999
Par Dave - Publié sur Amazon.com
Format: Relié
Especially in the early (pre-NBA) portion, this book shines. There are excellent stories about Jordan's singular desire and drive to win, absorb coaching, learn, and improve. And as any reader should expect from David Halberstam, it is literate, readable, and free of vapid gush.
It would be hard to read this book and not come away impressed at Jordan's willingness to push himself to do anything legal to be the best and to win.
What didn't I like about the book? There was no index and no footnotes. Much of it was derivative (I'd read The Jordan Rules and A March to Madness and recognized the portions pulled from them). This book sheds no light on Jordan's off-the-court life. It's not strictly chronological, making it confusing to follow at times. And Jordan's change from a wide-eyed and approachable young man to a sophisticated and more aloof man of the world, a worthy story in itself, just happens all of a sudden.
I'd still give the book four stars. The pre-NBA portion is in the same league with the excellent current Lombardi biography (When Pride Still Mattered), and the rest of the book, though flawed, is strong enough to merit the rating.
14 internautes sur 14 ont trouvé ce commentaire utile 
Best Sports Book Written 8 juillet 2001
Par rD Hawk - Publié sur Amazon.com
Format: Broché
Quite simply the best book about sports written. Halberstam manages to captures the intensity of Jordan's drive, which permitted him to establish himself as the greatest basketball player of all-time; while, keeping an eye on the forces which allowed him to become an international icon.
This is not merely a book which focuses on the greatness of Jordan; although, it does that. What Halberstam does even better is capture and capsulize the events and influences that assisted in making Jordan the figure he became. What separates Halberstam from other sports' historians is his detailed attention to, and superb research of the supporting cast and societal influences.
Markedly as interesting as the continual rise and perfection of Jordan's own career are the other cultural and societal phenomenons, which simultaneously converged to elevate Jordan's career and change the culture of basketball and other professional sports. For instance, Halberstam fully develops the emergence of ESPN as a cultural and societal change. Not only did the coinciding emergence of ESPN influence and shape Jordan's career, but it changed the way popular America approached sports and reshaped the perception of American athletes. For better or worse, ESPN has changed athletes from mere sports heros into rock-stars. As interesting is the development of sports' agents and their influence on the players, and the resulting players' attitudes influence on the games that they play and we watch; not to mention, the evolution of Nike from merely a successful shoe company into a ubiquitous marketing presence.
And as interesting as the symbiotic societal developments are the stories of Jordan's supporting cast. Halberstam spends nearly equal time telling the individual stories of Jordan's supporting cast, who in-turn had a role in shaping the Michael Jordan that emerged. Absolutely fascinating is the tale of Jerry Krause and Jerry Reinsdorf and how their greed, envy and egos not only contributed to creating six world championships, but similarly destroyed the team they created. The light is shown on Jordan's teammates from high-school through the end of his career. We are treated to intimate tales of their relationships and interaction with Jordan, as well as the result that was produced. In particular, Halberstam's treatment of Jordan's high school career and the North Carolina mystique is worth the price of purchase alone. All of the role-players from Jordan's championship teams (including Phil Jackson, Scottie Pippen, John Stockton, Steve Kerr, Horace Grant, Charles Oakley, Dennis Rodman, and Ron Harper) are discussed and introduced from an intensely human perspective.
This book is not only a must read for Michael Jordan and basketball fans, but fans of history who are interested in the societal and cultural developments that arose, from 1983-1998, out of un-equaled career of Michael Jordan and the rise in the international popularity of basketball.
11 internautes sur 11 ont trouvé ce commentaire utile 
Best Big Picture Yet on Michael Jordan 13 février 2000
Par Gary C. Nelson - Publié sur Amazon.com
Format: Broché
After reading this book, I can't agree with the other opinions that "it's all been told before". I think it's told more broadly and better by Halberstam who admires MJ very much and it's obvious why. Very little on the private side of MJ, only a paragraph on his wife and family. No attempt by Halberstam to destroy the hero that MJ is as he covers his reluctance to risk damaging his marketability by speaking out on social issues and the negative characterizations contained in Smith's The Jordan Rules (which I didn't think were that negative when you considered where MJ was coming from). Gambling cronies were a stain that MJ overcame and offshore Nike factories an issue that any endorser must deal with in these days of globalization. Great portraits of Jackson, Krause, Dean Smith, David Stern, Larry Bird, Magic Johnson, Pippen, Horace Grant, David Falk and the rise of big time agents and big time Nike and NBA contracts and spoiled young players. MJ's odyssey into baseball was a brave and wonderful thing which made MJ a more mature and appreciative person. Some sympathy for the devil in the portrayal of Jerry Krause, I thought. Would like to have seen Michael's mom and dad fleshed out a little further but how much can you cram into 400 pages? All in all a well balanced, fair minded book. Wish there was an index, though and how could only one paragraph describe MJ's great "flu" game?
5 internautes sur 5 ont trouvé ce commentaire utile 
Wonderful book somehow misses Jordan's soul 25 janvier 1999
Par Un client - Publié sur Amazon.com
Format: Relié
Being from Chicago, I've waited for a book like this. Sadly, I've read every book there is on Jordan. There have been a few good moments here and there, but most have been highly forgettable paperbacks (Just to give you an idea of what I'm talking about: the syrupy hack Bob Green, of all people, has written TWO books on Jordan. Yet, I read both of them. I don't care; Jordan is so truly unique, such a dominant figure, that I've wanted to know as much as I could about the guy).
This book gives wonderful insight into Jordan. However, the book is much more about the entire panoramic story behind and around Jordan. The book centers on Jordan, but it is also about the NBA in general, the dominant teams over the last 20 year, the emergence of cable TV and the entertainment culture, as well as, the fundamental change between players from the time Jordan came into the league and now. It is truly the big picture, and it amazes me how easily Halbestam weaves the whole thing together.
If there's one thing I wish this book had, it's even more insight into the brilliant Phil Jackson. And, even though the entire book is about Jordan, it's still lacking in some way about the man's core. It's hard to put my finger on what's missing. Maybe if Jordan had consented to be interviewed - maybe then we'd undertand more.
Here's my favorite Jordan story from the book - I wish there were more. For some reason this one seems to get at the almost maniacal, pathological way that MJ thinks. And it makes sense; Jordan is so incredibly competitive, and pushes himself so hard, there must be something out of whack in there.
The story is about the deciding game 6 of the NBA Championship series against Phoenix. Halberstam pionts out that Jordan took special pleasure in playing Phoenix because he got to go against Dan (Thunder Dan) Majerle. It wasn't anything Majerle had done, it was about the Bulls GM Jerry Krause. Jordan hated Krause. Krause loved Dan Majerle and used to go on and on about how great he thought he was. Jordan, therefore, always took his game up a notch when playing Majerle. A Phoenix assistant, unfamiliar with the dynamic between Jordan and Krause, felt that Jordan attacked Majerle in such a way on the court that there must have been some vendetta there that transcended the game. After the Bulls won the game 6, and therefore the Championship, in very dramatic fashion, Jordan raced to the basket to get the ball. He held it above his head, and his teammates, many who knew that Jordan was contemplating leaving the game, thought he might say something poignant. Instead, Jordan yelled out, "Thunder Dan Marjerle A**."
Now that tells you something.
It is a very good book.
4 internautes sur 4 ont trouvé ce commentaire utile 
Michael Jordan and his competitive nature. 3 janvier 2007
Par Kevin M Quigg - Publié sur Amazon.com
Format: Broché
I never thought I would be interested in a sports story. Since I live in Chicago, the Bulls championship season was huge news here. In addition, Michael Jordan was such a roll model that few people did not admire his athletic ability or his decency. This books details Michael's rise to greatness from a skinny kid in North Carolina to his superstardom in Chicago. Along the way, people get to see why basketball became such a huge sensation not only here in the United States but worldwide. Other stars are also discussed, but Jordan led the rise of basketball and the Chicago Bulls to their heights. Along with these aspects, Jerry Krause and the murder of Jordan's father are also discussed.

This is a nice read for those interested in sports and for those interested in Jordan's greatness as a player. The author keeps the focus on Jordan and how it relates to basketball. A nice read.
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