Book Description
* How to receive podcasts - everything you need to know to find, subscribe to and receive quality shows on your iPod, computer or any other mp3 player.
* How podcasting is being applied in many different industries - entertainment, education, sales and marketing, religious study, intra-corporate communications, and more.
* How to plan and design your own top quality podcast, including expert advice on designing a show built for success.
* How to Set up your "podcast studio," whether you’re a casual hobbyist or a committed professional. Includes insights and buying advice on finding the right microphones, mixers, software, hardware, and more to meet your needs and fit your budget.
* The secrets to achieving "broadcast quality" audio for your show.
* How to include music, phone calls and audio feedback into your podcast inexpensively and legally.
* The techniques needed to turn your podcasts into Internet-ready audio files and get them out there ready to be received by your anxiously-waiting listeners, using simple hardware and software tools.
* The meaning of RSS, XML, mp3, LAME, and several other acronyms you thought you’d never understand.
* Insider’s tips on creating a web presence that will enhance the popularity and professionalism of your show.
* Secrets of attracting listeners through the creative use of directories, user groups, mailing lists and more.
* How to make money with your podcast by attracting sponsors, advertisers, and other revenue sources. The book contains all this and more. This is the guide to podcasting you’re been looking for, and the only one you’ll need. It even comes with a CD containing all the software you could need to get started, as well as some professional samples to show you how it’s done.
About the author
Michael is a well know figure among podcasters and has been involved in podcasting since it earliest days. Because he started early, he has developed personal friendships with most of the key figures in podcasting. Michael is scheduled to speak and lead sessions at the upcoming Podcast and Portable Media Expo. He was also the first person to lead introductory podcasting classes entitled "Podcasting 101". Michael is frequently sought for comment on podcasting by media sources such as CNN, Wired magazine, The New York Times and USA Today among many others.
Michael currently produces his own show Reel Reviews – Film Worth Watching which has consistently scored in the top ten among podcast listeners. He recently syndicated Reel Reviews content to DVDtalk.com, the Internet’s largest DVD movie review and discussion site. Reel Reviews also currently has paid sponsors. Michael’s sponsorship deals represent some of the first for mainstream companies outside the podcasting industry.
In addition to Reel Reviews, Michael is executive producer of Grape Radio, a show about wine that in less than 8 weeks time places in the top ten out of over 4000 available podcast shows. Grape Radio has experienced phenomenal growth and features interviews with leading experts in the wine industry. Michael continues to develop and produce shows aimed at the lifestyle and technology markets. He also offers his services as a consultant to business developing podcasting and portable media strategies.
Michael is widely regarded as a leader in producing quality podcast audio. Many of his online articles on how-to podcast remain some of the most popular and widely linked to.
Michael lives in Newport Beach, CA with his wife and two young sons.
Dan Klass
Klass has worked professionally as an actor and comedian for more than fifteen years, appearing in sitcoms, TV dramas and feature films while performing in venues throughout Los Angeles, including appearing regularly at the world famous The Comedy Store. Recently was the creator/writer/producer/star of NewsPop, an animated series for a joint internet venture between Steven Speilberg’s DreamWorks SKG and Ron Howard’s Imagine Entertainment.
Throughout his career, Dan Klass has worked as an advertising copywriter, written magazine articles, and worked with developers of interactive video systems for the toy industry.
Klass is currently devoting most of his time to his podcasts, the weekly Old Wave Radio, a retro-80’s music show, and the much acclaimed twice-weekly The Bitterest Pill, a comedy/talk show that revolves around his musings as a stay-at-home dad on the outskirts of the entertainment industry. The Bitterest Pill has been featured on NBC, NPR and in USAToday.com and the Christian Science Monitor.
Klass lives in Los Angeles with his wife, two kids and two Macs.
