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Podcast Strategies - How To Podcast - 21 Questions Answered (English Edition)
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Podcast Strategies - How To Podcast - 21 Questions Answered (English Edition) [Format Kindle]

Paul Colligan , Mike Koenigs , Gene Naftulyev

Prix éditeur - format imprimé : EUR 11,73
Prix Kindle : EUR 2,68 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 9,05 (77%)


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Descriptions du produit

Présentation de l'éditeur

Imagine this: your media / your content automatically delivered to the smartphone, television and iPod (or iPad) of your audience, with no one standing between you and them.

You’ve got a show and it arrives, automatically, every time you release something new. You are “the Media.”

The Internet just got bigger.

Forget Google. Your content can be delivered to Apple iPhones, streamed to Visio Blu-ray players, viewed on Sony televisions, and listened to on BMW car stereos. Your audience can now consume your content when and where they want: at the gym, on their daily commute, on an international flight and on their living room couch.

Podcasting makes it all possible - and I know your message is worth Podcasting.

My history with Podcasting is a long one. Once the tech (invented by Adam Curry and Dave Winer) made possible the syndicated distribution of media over the Internet - I’ve never looked back. I don’t believe you will either (especially by the time you are done with this book).

When my audience automatically receives my content (at the time and place of their choosing), everything changes. Podcasting has helped me get my message out to more people than I ever could have imagined, with less effort than I could have dreamed, for more profit than anyone would have guessed.

It’s been a wild ride.

I love Podcasting and it is a big part of my business. I have published hundreds of episodes (for myself and others), taught a half-dozen courses to hundreds of students, and published another book on the topic before anyone knew what an iPhone was.

So, about this book …

Over the years, I get asked many of the same questions over and over. Questions such as …

• What is a Podcast? Is Podcasting audio only?
• Why is Podcasting the "next big thing" again? What has changed?
• Why should I Podcast?
• What equipment and/or software do I need to make a Podcast?
• How do I make money from my Podcast?
• and more …

In this book I answer those questions and 16 others. It was designed to be a fast read with no fluff.

You deserve better than that. You are ready to get to work and the answer to these questions is obviously step #1.

When done you should be able to take this information and plot your own Podcast Strategies (hence the title).

Biographie de l'auteur

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, YouTube Expert, Director of Content Marketing for and CEO of He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel. Paul believes in building systems and products that work for the user - not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube. Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, and Pearson Education. Topics of passion include (but are not limited to): new media content creation, video marketing, product development, lifestyle design, and community building. His take on the Internet can be seen/heard/read in Web Shows that include eMarketingVids, books that include the number 1 best selling "YouTube Strategies: Making And Marketing Online Video" and publications online and off as varied as the Huffington Post. Paul is a popular keynote speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Marketing World, and Microsoft Tech-Ed. If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at

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Commentaires client les plus utiles sur (beta) 4.1 étoiles sur 5  54 commentaires
11 internautes sur 12 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 great book but a few drawbacks 19 mai 2013
Par Will - Publié sur
Format:Format Kindle|Achat vérifié
The book has 20+ chapters and is designed for someone who has zero knowledge of podcasting. Although this book won't win any awards for its writing, it reads like it was put together over a weekend with a few typos and double sentences. The worse part is that in order to get the juicy details, you must send them a copy of your email for all of the items not covered in the book that other similar books cover... Such as equipment and software.

Regardless, if you're super serious about podcasting, this won't be the first book or the last one in read. As a suggestion, pay the 0.99 to buy it but don't expect is book to answer your A-Z questions and get you to launch your podcast. Buy it to become familiar with Podcasting, then buying an advanced course later.

For those a bit more serious, check out and also check out Pat Flynns tutorials on his web site. Just do a search on the web, you won't regret it and its free.
10 internautes sur 12 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Disappointing. Very. 2 juin 2013
Par Mark Ramsey - Publié sur
Format:Format Kindle|Achat vérifié
Full of pitches for the author's other company and their premium services. Also lots of typos which should have been picked up in spellcheck if not by a qualified editor. Worst of all, the pot of gold here is the list of tools which isn't even published here. You have to send a receipt to another email address (listed about two dozen times in the book) to get that. And when you do the email back indicates that the list isn't ready because the prices are being checked! This book is an unsubtle sales funnel. Caveat emptor.
6 internautes sur 7 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 "THE GUIDE" to creating your best podcast 19 mai 2013
Par M. Nall - Publié sur
Format:Format Kindle|Achat vérifié
If you have ever thought about podcasting as a source to spread your message to your audience, do yourself a favor and buy this book now.

Colligan and crew deliver the goods in this short read. With details around creating, saving, distributing and leveraging your podcast, this book serves as the best place to start your new podcasting journey.

While this comprehensive book will certainly appeal to new podcasters, experienced podcasters would be well served to pick up a copy as well. The authors do a nice job of covering more complex issues like ranking, monetizing, and testing your podcasting strategies to make your podcasts the best and most popular they can be.

You will discover the following when you explore this book:

1. Podcasting is more than audio. Discover how you can leverage other content through this medium.

2. Ranking your podcast in iTunes to grow your audience.

3. Strategies on how to monetize your podcast.

4. The technical aspects of podcasting: hosting, uploading, syndication, recording and audio quality.

While the list above isn't comprehensive, these are the major points. While I would have liked for the book to explore a couple of topics, like hosting, a bit deeper, the book does a great job in giving you actionable steps to start or expand your podcasting journey.
4 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Succinct and Actionable 30 mai 2013
Par Scott Harvey - Publié sur
Format:Format Kindle|Achat vérifié
No fluff, period. Lots of good info, stripped down so you just read it instead of starting it and putting it down to finish "later." Good content even without the bonus stuff which I'm going to read next. Nicely done.
4 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Top 100 RE/MAX Team Leader Agrees: Podcasting is the Next Big Wave 18 mai 2013
Par Az Joe Martin - Publié sur
Format:Format Kindle|Achat vérifié
Although obscure for many, this excellent book answers the top questions you would want to know about podcasting and then some. I found it to be an excellent read jam packed with actionable content well worth the investment. I'd highly recommend it.

Joe Martin - Team Leader: Top 100 RE/MAX Team in the World (2009/2011)
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