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Poke the Box [Anglais] [Relié]

Seth Godin

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Descriptions du produit

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Book Description: If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”

Poke the Box just may be the kick in the pants you need to shake up your life.

Love the ideas in Poke the Box?  Be sure to visit TheDominoProject.com for the latest news and special offers.

A Q&A with Seth Godin


Question: What does it mean to Poke the Box?

Seth Godin: Conformity used to be crucial--fitting in, not standing out. Compliance used to be the heart of every successful organization, every successful career. The reason? We all worked for the system, in the factory, doing what we were told. Now, though, compliance is no longer a competitive advantage.

Poke the Box is about the spark that brings things to life. We need to be nudged away from conformity and toward ingenuity, toward answering unknown questions for ourselves. Even if we fail, as I have done many times in my life, we learn what not to do by experience and doing the new.

This isn’t the same thing as taking a risk. In fact, the riskiest thing we can do right now is nothing.

I’ve had an extraordinary run, creating a dozen nationwide bestsellers, starting Internet companies and giving speeches around the world. The key thing I bring to the projects I take on is not more talent than most (I don’t) or even more hours than most (hardly). My contribution is a willingness to poke, to start, to lean into the project and to get it out the door.

Question: What will I learn from reading Poke the Box?

Seth Godin: Hopefully you will learn lots but do more. Start thinking about when you’ve taken initiative in a way that really meant something to you and your team, your family. When was the last time you did something for the first time? How did it feel?

There are no step-by-step how-to instructions in Poke the Box. Instead, you’ll find a series of layers, a foundation for taking a different approach to your work. Instead of learning to be more compliant, I want to push you to be the one who takes initiative.

Question: Why did you write this book?

Seth Godin: I’ve been fortunate enough to hear from almost a million people over the years, to talk with CEOs and bosses and customers around the world. And they all tell me precisely the same thing: it’s the motive force they demand, the person who will shake things up and move them forward.

Static is not an acceptable state. The status quo is no longer something we want at work or in politics or in any organization we care about.

The market is just waiting for people to step forward. I wrote the book for those people, the ones who’ve been hesitating to take the leap.

Question: Why did you start The Domino Project?

Seth Godin: The Domino Project is my latest attempt at "poking." It’s an independent publishing imprint founded by me and powered by Amazon. This is an opportunity to publish "idea manifestos" committed to readers, rather than being bookstore friendly. It’s named after the domino effect--where one powerful idea spreads down the line, pushing from person to person.

I have two audacious goals: I want to change the people who read (not enough do) and I want to change the way books are published (they’re too hard to find and spread). I honestly believe that a book can change a mind like nothing else, and that’s our focus. To help anyone to do work they’re proud of and to make a difference.

Question: Why Amazon?

Seth Godin: I partnered with Amazon so we could leverage what we both do best--Amazon is the leader in global distribution, multiple format production capabilities, and reaching people in the right way, and I want to spread powerful ideas to the people who want to read them.

For 15 years, Amazon has been building an audience and gaining our trust. Many surveys identify them as the most-trusted new brand in the world. Now that Amazon is interacting with more people more often, they have a chance to bring those customers new ideas in innovative ways. It’s a once-in-a-lifetime chance to bring ideas worth spreading to a huge and eager audience.

Question: Who is Seth Godin?

Seth Godin: I’m an author, entrepreneur, and a person who starts things.

Biographie de l'auteur

Seth Godin has written 12 books – all bestsellers – that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America's Greatest Marketer,” and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

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Amazon.com: 4.1 étoiles sur 5  337 commentaires
163 internautes sur 178 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Tribes: The Remix 16 mars 2011
Par Guy L. Gonzalez - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Poke the Box should have been titled Tribes: The Remix as Godin brings nothing new to the table other than a relationship with Amazon and some promotional pricing gimmicks. It's his usual mix of paper-thin insights and exhortations to be bold! to lead! to ship! -- but with notably less energy or conviction than usual, as if he wrote it in between blog posts over a rare quiet weekend.

I pre-ordered the Kindle version and read it in a total of about 2 hours, and would still rather pay full price for the hardcover version of Tribes, a far superior book that I not only devoured and raved about 2.5 years ago, but bought copies for my entire staff at the time, and still recommend to people on a regular basis.

Perhaps the most interesting idea in the book gets buried in his Stuart Smalley-esque shtick:

"One reason organizations get stuck is that they stick with their 'A' players so long that they lose their bench. In a world that's changing, a team with no bench strength and a rigid outlook on the game will always end up losing."

It's a concept worth exploring further, and one that fits perfectly under Tribes' philosophical umbrella, but in Poke it's an odd aside that gets glossed over.

One of Godin's running themes throughout Poke is to be an initiator, and that risking failure is the best road to achieving success, and by making Poke the Box the first offering from The Domino Project, he's practicing what he preaches. He initiated, he shipped, and he pretty much failed to deliver a good book.

Now the question will be whether or not "Powered by Amazon" and his marketing gimmicks have introduced him to a wider audience than Portfolio, his previous publisher, could have, and whether or not The Domino Project's bench is deep enough to give this publishing experiment real legs.
144 internautes sur 165 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Go Poke that Box! Go Launch that Dream! And Do it NOW! 1 mars 2011
Par Fr. Charles Erlandson - Publié sur Amazon.com
Format:Relié|Achat vérifié
Not too long ago, I read and reviewed Seth Godin's "Tribes." While it was very thought-provoking and filled with an incredible array of ideas, it was also wrong- headed in many ways, I felt.

So I ordered "Poke the Box" with some trepidation. What I've learned is to re-calibrate my expectations from Seth Godin. While I might want a well-thought-out and researched treatise proving the latest idea to me, Seth Godin overwhelms me with his passion and force. Rather than resisting and arguing with Seth (I do this especially as I read what he writes!) I decided this time to listen carefully and take away from the book what I could. Besides, for one dollar as a Kindle book, how could I go wrong! This, by the way, is part of Seth's exciting new strategy for getting books out to people through non-traditional means. "Poke the Box" is the first book being marketed by Seth using the Domino Project and its strategies. It is, in fact, the first is a series of manifestoes.

If "Poke the Box" communicates nothing else, it presents this one message with a megaphone voice: "Go!" "Start now." "The worst thing you can do is nothing." Already, I find myself arguing, since I know that just doing things without careful planning first has led to many disasters. But I keep reading because Seth is so insistent, and he has such a large tribe following him, telling me that maybe he's worth listening to.

But I think I know what Seth means: he means that you've got to be out there trying and risking failure, or you'll be irrelevant. There are too many people out there and too many tribes so that if you do nothing or are too cautious, thinking that you can control the whole process, the chances are you'll end up marginalizing yourself. The important thing is to be out there, thinking, inventing, trying, and experiencing, for that is how we learn and create.

Poking the box, therefore, means being willing to poke, to get things started, and to stir things up. And that's something that I personally need to hear, for my tendency is to caution and fearfulness. "Poking the Box" is the culmination of many other books I've read that have also convinced me to begin now and take the initiative. One of the most important times I did that was when I dared to write a daily Bible devotional for every passage of the New Testament. I had a lot of reasons why I couldn't or shouldn't do this or why I'd never complete it. But God told me to start one day, and so I did. Two years later I finished "Give Us This Day."

Poking the Box is about recapturing all of the moments in your life when you started something new and were jazzed about it and the world seemed wonderful and mysterious again. Poking the Box is about recapturing that feeling by taking real action in something you've already been thinking about but haven't had the guts or inspiration to carry out. Read "Poking the Box" for yourself, and see if it doesn't re-energize you to find old dreams or execute new ones!

When should you poke the box? When the cost of poking the box is less than the cost of doing nothing. It also means working hard and committing to finishing.

"The market is waiting for people to step forward," Seth says. And so are the tribes that we lead and that each of us are a part of. If you're a religious leader as I am, then so are the people of God, who all too often have become fearful and weak.

By the way, like Seth, I'm also a big fan of Amazon. I think they've been brilliant in the way they've gone about their business. I agree with Seth when he says that they have become world leaders in marketing, building an audience (tribe) and in reaching people. In fact, he's using Amazon to promote his Domino Project: "I want to change the people who read (not enough do) and I want to change the way books are published (they're too hard to find and spread). I honestly believe that a book can change a mind like nothing else, and that's our focus." These are things that I, too, believe in, for I have a tribe of my own and ideas I would like to share with the world.

Thank you, Seth, for giving me a little more courage to "Poke the Box" in my chosen field! Who knows what you, yes YOU, may come up with if you too "Poke the Box"!

I'll close with some quotes from "Poke the Box." Like me, you may not completely buy into them, but they are certain to "poke" you:

"There are two mistakes one can make along the road to truth. Not going all the way and not starting." (Siddhartha Gautama)

"Please stop waiting for a map. We reward those who draw maps, not those who follow them."

"Poking doesn't mean right. It means action."

"This might not work" isn't merely something to be tolerated; it's something you should seek out.

"Risk is avoided because we've been trained to avoid failure."

"Reject the tyranny of picked. Pick yourself."

"Where did curiosity go? Initiative is a little like creativity in that both require curiosity. The difference is that the creative person is satisfied once he sees how it's done. The initiator won't rest until he does it."

"The people arguing on behalf of accepting the status quo are the ones who, years ago, set out to change it. As disillusionment sets in, people stop poking."
19 internautes sur 19 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Rehash of Older Work 3 mars 2011
Par Eric Rovner - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
As background, I absolutely love Seth's work. I read his blog daily and within the past year finished The Dip, Tribes, and Linchpin.

Having said that, I'm hard pressed to give this manifesto more than 3 or 3.5 stars. While the content is certainly motivational and inspiring, the overall message and theme felt the same as his other aforementioned books. In other words, the material didn't seem fresh. There were several sections that I felt were extremely similar to his earlier work (sometimes even the examples were the same) but just not in the same depth/detail.

For seasoned Godin readers, I think you can safely skip this one.
For new readers to Seth's work, I'd steer you towards Tribes and Linchpin first instead of this manifesto. You'll get more information, understanding, and background story to many of his key points.

In the end, it's still a nice kick in the pants to get started. Do something. Now.
176 internautes sur 210 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Waste of time 28 mars 2011
Par Bart Casiello - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I bought this book as a last minute add on to another purchase. An impulse purchase like buying a candy bar while checking out at the grocery store. My advice to you is "put the candy bar down." I don't mind wasting $5 dollars ( which is the most insightful thing I learned from this book), but I am upset at the other reviewers for letting me down. I kept reading this book wondering why it had 4+ stars.

The punchline of the book is, Just start doing something. I just did. I hope this helped you.
42 internautes sur 48 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 An experiment at the reader's expense? 24 mai 2011
Par Shrikant - Publié sur Amazon.com
Format:Relié
I picked up Seth Godin's "Poke the Box" in the new arrivals shelf at my local library. It's a neatly packaged book - 5"x7"; 84 pages long with 95 headings written in what I guess is 12pt font. Why is this important? It hopefully gives you an idea of the depth to which the author bothers to explore any of his points.

The "book" comes across as a stream-of-conciousness rant that randomly but frequently repeats "start something" as a mantra or a nag: "Blah blah blah, start something. Blah blah blah initiate." Irritating. It is ill organized with little to no connectivity between ideas which often contradict each other. It's as if the author collected loosely related blog posts and threw them together in a book. Lazy. The coup de grace is his suggestion on how to share the ideas in his manifesto: "Give away copies [of the book]. Lots of them." The audacity!

The tragedy for me with respect to this book is the opportunity wasted by the author to truly inspire and motivate his readers. The again, maybe this was an experiment by the author & publisher to see if it's possible to feed attractively packaged crap to blind followers to check if they will not only eat it, but call it delicious. Insulting.
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