Poor Richard's E-Mail Publishing: Creating Newsletters, Bulletins, Discussion Groups, and Other Powerful Communication Tools [Anglais] [Broché]

Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard's E-Mail Publishing shows you how to create and grow communities around e-mail publications.

The book describes author Chris Pirillo's experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn't remain in the spotlight. Poor Richard's E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.

The book doesn't promise that your e-mail newsletter will make you rich--Pirillo opines that the medium isn't yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.

In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. --David Wall

Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.

If you currently publish an e-zine or are thinking about starting one, this is the one resource you must have next to your computer. Poor Richard's E-mail Publishing is the complete, step-by-step, magnum opus that explains the nuts and bolts of publishing a successful e-zine. Every detail is discussed. Every question is answered.

Chris Pirillo's book is fantastic resource a fountain of inspiration and a well of practical advice for a newcomer to online publishing. Two highlighters into the book I realized I was going to need more colors! It stays open while I work on launching my first newsletter, following his advice every step of the way, and I'm sure it has already saved me hundreds of hours-and dollars. For e-mail "newbies," Chris makes the process of online newsletter development understandable and removes the fear of launching a new project. If you are going to start your own newsletter, this is a must read!

Outstanding. Extremely readable, totally understandable. A step-by-step account of every aspect of how to publish your own E-mail newsletter. Read it, and you will want to get into E-mail publishing right away.

There are many myth-busters in Chris' writing. He gives his opinion in a very positive and detailed manner. Too many people just criticize and give no details about why you shouldn't like it. With Chris, I feel like I was given the information I needed to reach an informed decision. His personal notes put this book at the top of the list of "how-to" do e-mail publishing books; it's of far more value than a book that just lists sites for its readers.

So many books are written by people who think they know what they're talking about, but who have never actually done whatever it is; it's so refreshing to hear from someone who has done it!

The content is excellent. I have read many marketing e-books and courses, but none have come close to Poor Richard's E-Mail Publishing for details, examples, and links to useful sites pertaining to e-mail publishing. This will definitely be listed as a recommended resource on my ReportsClub site. In fact, it was so useful that it convinced me to create a contest to look for a new name for my marketing newsletter.

E-mail publishing is growing faster than the World Wide Web. This book shows entrepreneurs how to use e-mail to create newsletters, discussion groups, news bulletins and other powerful communication skills. This book presents the essentials of E-mail program, signing up members, successfully moderating a list, and using the lists to promote a product without alienating members. It also discusses making money by selling advertising, writing newsletter messages, using E-mail services when your subscriber lists is down and much more. With the help of this book, readers can confidently stem into the fastest-growing area of Internet communications.

Provides a complete, step-by-step guide to the nuts and bolts of creating newsletters and discussion groups via e-mail. Softcover.

Chris Pirillo is the publisher of Lockergnome. Known as one of the Internet's most popular e-mail publications, Lockergnome is delivered to almost 150,000 subscribers around the world every day. Lockergnome has been recognized by traditional print publications such as The New York Times. Chris is one of the most well known, respected, and successful electronic publishers.