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Descriptions du produit

Présentation de l'éditeur

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

Biographie de l'auteur

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.


Détails sur le produit

  • Broché: 368 pages
  • Editeur : Hyperion (6 janvier 1999)
  • Langue : Anglais
  • ISBN-10: 0786883561
  • ISBN-13: 978-0786883561
  • Dimensions du produit: 15,6 x 2,5 x 23,8 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
  • Classement des meilleures ventes d'Amazon: 23.697 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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3 internautes sur 4 ont trouvé ce commentaire utile  Par Un client sur 1 novembre 2004
Format: Broché
Howard Schultz, CEO de Starbucks, nous conte dans ce passionnant ouvrage la grande épopée de Starbucks, devenu, étape par étape, un puissant symbole de l'Amérique d'aujourd'hui. Comment une petite entreprise possédant cinq magasins à Seattle est-elle devenu le leader mondial de la distribution, de la torréfaction et de marques de café ? Certes, Starbucks a réussi à créer un espace inédit, empreint d'un art de vivre et d'une certaine poésie, où chacun peut venir déguster son caffè latte quotidien. Mais H. Schultz nous dépeint aussi une entreprise qui tire sa force de valeurs inébranlables.
Enfin, cet ouvrage nous livre les leçons de vie d'un entrepreneur qui nous encourage à poursuivre nos rêves avec passion et détermination et à créer nos propres opportunités.
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Format: Broché
C'est sans doute l'un des meilleurs bouquins que j'ai lu depuis des années sur l'histoire d'une marque et d'une entreprise à succès.
Howard Schultz raconte avec beaucoup de détails les différentes étapes de la construction de cette success story qu'est Starbucks. Des débuts où il essaya de convaincre les fondateurs de Starbucks de l'embaucher, à la création d'Il Gionarle, sa première entreprise, à l'acquisition de Starbucks et à la construction d'un empire d'abord américain puis mondial.
J'avais mon crayon en main et sur chaque page, j'ai surligné au moins une phrase qui m'a marqué. Pour tous les entrepreneurs en herbe, ce bouquin est fait pour vous
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 245 commentaires
94 internautes sur 96 ont trouvé ce commentaire utile 
You will never look at Starbucks the same way again 10 avril 2004
Par Michael Erisman - Publié sur Amazon.com
Format: Broché
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!
Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays. He talks about being overwhelmed to tears, about the rejection he faced while trying to get funding for his fledgling company, about the naysayers and others who nearly took it all away, and the struggle with having a hand in everything and slowly letting go. You know that you are reading about a real person, someone who came from a poor neighborhood in Brooklyn with working-class roots, not an image generated by a large corporations PR spin doctors
The value of people, so often lost in corporate bureaucracy, is evident here. Starbucks grew because it struck an emotional chord with people. He knew that in order for the company to be successful he needed people who shared the values. This is often spoken of, and rarely practiced in the corporate world where systems, forecasts, processes and other such tools become the focal point, and the simple fact that all results come through people is lost. He speaks throughout the book of people who helped him, coached him, mentored him, challenged him, and made the company what it was. One quote in particular summarizes his views: "If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better." (Page 6) This theme comes through in every decision.
Overall, this is a wonderful book, and is truly inspiring. I would work for him tomorrow, if it really still is the way it's portrayed here. I encourage you to read this book and see your neighborhood Starbucks in a new light.
43 internautes sur 50 ont trouvé ce commentaire utile 
drips of truth and passion... 17 janvier 2000
Par JITENDRA MUCHHAL - Publié sur Amazon.com
Format: Relié Achat vérifié
Starbucks- the very name conjures up images of a brand not of coffee, but of passion , love, sincerity and superb customer service; that the coffee too is great (though expensive)is an added plus.. But here is a brand in the most common of products and having arrived to the top of the minds in less than a decade- how did it all happen? Pour Your Heart Into It is a fascinating saga of the Starbucks journey, written by the man -Howard Shultz- who made it happen! This is one of the best business biographies I have ever read for its storytelling of a person"s passion to his idea and then betting his life and much much more onto it.. While going through the book, I came across some very inspiring and meaningful quotes, either mentioned in the beginning of the chapter or as part of the narrative, here are some of them which have stayed with me even today months after I finished reading the book Highly recommended book for anybody who wants to live- and maybe die- by his or her BIG IDEA! Amazes me how in prime Mid Town Manhattan ;how a mere coffee store can have probably 8 shops in a 6 blocks radius - around 42nd and Madison but Starbucks is not coffee any more; I do not say now" Lets have coffee", we just say"Lets have a Starbucks"!
POUR YOUR HEART HEART INTO IT:
1. A HUNDRED TIMES EVERY DAY I REMIND MYSELF THAT MY INNER AND OUTER LIVES DEPENDED ON LABORS OF OTHER MEN,LIVING OR DEAD AND THAT I MUST EXERT MYSELF IN ORDER TO GIVE IN THE SAME MEASURE THAT I RECIEVED.....
2.IF IT CAPTURES YOUR IMAGINATION..IT WILL PROBABLY CAPTIVATE OTHERS TOO.
3.SOME MEN SEE THINGS AS THEY ARE AND SAY..WHY. I DREAM THINGS THAT NEVER WERE AND ASK..WHY NOT!
4.IF YOU SAY NEVER HAD A CHANCE,,PERHAPS YOU NEVER TOOK A CHANCE.
5.VISION IS WHAT THEY CALL IT WHEN YOU CAN SEE WHAT OTHERS CAN NOT SEE
6.WHENEVER YOU SEE A SUCCESSFUL BUSINESS...SOMEBODY SOMEDAY MUST HAVE MADE A COURAGEOUS DECISION...
7.WE JUDGE OURSELVES BY WHAT WE FEEL CAPABLE OF DOING.. WHILE OTHERS JUDGE US BY WHAT WE HAVE ALREADY DONE...
8.SOMETIMES..SINCERITY SELLS BETTER THAN BUSINESS PLANS
9.THE ULTIMATE MEASURE OF A MAN IS NOT WHERE HE STANDS IN MOMENTS OF COMFORT AND CONVINIENCE ,BUT WHERE HE STAND AT TIMES OF CHALLENGE AND ADVERSITY...
10.EVERYTHING MATTERS
11.WHEN YOU SEE THE OPPORTUNITY OF A LIFETIME..MOVE QUICKLY
12.A 100 STOREY BUILDING NEEDS A FIRM FOUNDATION
13.DO NOT BE THREATENED Y MEN SMARTER THAN YOU
14.THE BEST EXECUTIVE IS ONE WHO HAS GOOD SENSE TO PICK UP GOOD MEN TO DO WHAT HE WANTS DONE AND SELF RESTRAINT TO KEEP FROM MEDDLING WITH THEM WHILE THEY DO TI.
15.THE ONLY SACRED COW IN AN ORGANISATION SHOULD BE IT"S BASIC PHILOSPHY OF DOING BUSINESS..
16.TO STAY AHEAD,ALWAYS HAVE THE NEXT IDEA WAITING IN THE WINGS..
17.THE BEST WAY TO BUILD A BRAND IS ONE PERSON AT A TIME.
18.THE FUNDAMENTAL TASK IS TO ACHIEVE SMALLNESS WITHIN A LARGE ORGANISATION..
19.VALUES SHOULD NOT WHITHER AS SALES GROW.
79 internautes sur 97 ont trouvé ce commentaire utile 
Howard Lives A Charmed Life 23 mars 1998
Par Un client - Publié sur Amazon.com
Format: Relié
When you are at the top, like Howard Schultz, it is easy to think that everything is peachy-keen. Just surround yourself with shrewd businesspeople who tell you what you want to hear.
Most of the writing starts off inspiring, but goes too far (or too long) and ends up being redundant or saccharine...usually both. I felt like he was trying to sell me something over and over!
So, here's the truth: I WORK FOR STARBUCKS. I have seen how middle managers (Operations Managers, District Managers, and Store Managers) are capricious and fickle--creating work environments that become so demanding and unreasonable that employees and managers quit..with tears in their eyes.
Yes, the employees and most store managers believe Howard's candor and vision of a great workplace with respect and dignity for everyone (read the Mission Statement)--but his middle managers are ruthless, profit-focused slavedrivers.
Hardly any retail employees ("partners"? in WHAT?!?!) stay with this company long enough to actually reap the benefits of Beanstock (5 years). The psychological warfare become more acute the longer one stays.
There are a few lines in Howard's book that really struck a cord; he laments over long-standing employees who "just don't have the skills to stay" on/be promoted with this fast-growing company. Perhaps he should look hard at his middle managers' reign of terror, usually coming down hardest on those store managers and employees who dare to ask the hard questions, and who have been with the company for over two years. It appears that the idea is closer to "hire 'em young and idealistic, then burn 'em out" than "be successful because of your people, not at their expense".
So go ahead and buy stock in this company, but don't buy because of the "values" --buy because the stock performs on Wall Street. That is the unfortunate truth, and I feel really sorry for Howard. His vision has been twisted and subverted, with more and more employees feeling lied to or cheated, and he still believes everything is grand. Poor guy. Maybe he should listen to his employees like he used to.
I wish I could feel confident in dispaying my e-mail address, but I would be living in the same fantasy world as Howard if I thought I would still have a job after expressing such views.
May I suggest a different title? Cry Your Heart Out: How Starbucks Middle Managers Traumatize their Subordinates, and Still Bonus at the end of the Quarter...
15 internautes sur 16 ont trouvé ce commentaire utile 
An insightful read - much better than the typical CEO tract 3 juillet 2000
Par Andy Orrock - Publié sur Amazon.com
Format: Broché Achat vérifié
I was pleasantly surprised as that number of insights I picked up in Howard Schultz' tale. He and Dori Jones Yang really appeared to have connected in the writing of this book. There's an effortless flow in the telling that gives you a 'fly on the wall' insider's feel without getting bogged down in coffee arcania or management dribble.
Schultz walks you through some of the thought processes and actions that led to important advancements in Starbucks' success with their customers. And, he's not afraid to point out when he's been dead wrong. He's strong enough to admit being dead set against the Frappuccino & totally missing the boat on what ended up being a blowout product for the company.
One comment - it's hard for me to reconcile Schultz' recent fixation on the Internet, going so far as ruminating about buying Williams-Sonoma for its online potential, with the clear-headed thoughts expressed in this book. [Yes, let's see...I'll have a latte and this leather couch, thanks.] Throughout the book, Schultz shows a complete understanding of a company's need to please Wall Street via growing profits, and also is quite clear of having to evaluate each decision by asking "Will it strengthen or dilute the brand?"
14 internautes sur 15 ont trouvé ce commentaire utile 
One of the Greatest Models of Superior Business that Cares About People 16 mars 2006
Par Barbara Rose - Publié sur Amazon.com
Format: Broché Achat vérifié
This is a FANTASTIC book about passion behind business, dealing with major growth, serving the customer, helping people from the heart, actually caring about the consumer, and caring about humanity at the same time.

STARBUCKS and this book is a phenomenal role model for anyone in business, and for anyone who cares about more than just dollars.

One of my favorite quotes as an example is: "Starbucks managers have the power to allocate donations to local causes like ballet and opera companies, AIDS organizations, food banks, schools, and PTAs. In every city, all eight-day old coffee beans are donated to food banks. Store managers also provide coffee for fund raisers...Since we don't exploit these actions for public relations, a lot of our customers don't even know about them."

Here's to one incredible book, company, and the example that would help so many people if followed. They clearly are THE BEST for business, and for PEOPLE, and that's why their genuine from-the-heart care has paid off so well.

This book is EXCEPTIONAL if you are looking for SUPERIOR a business model for success where everybody genuinely benefits.

Deserves 10 Stars!
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