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Predictably Irrational, Revised Intl
Predictably Irrational, Revised Intl
Dan Ariely
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This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read! --Nassim... Lire la suite

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